Digital Marketing Executive – E-commerce & Performance Marketing

Job purpose

Qualifications and experience

• At least 2–3 years of hands-on digital marketing experience is required.
• E-commerce, online groceries, FMCG, or retail experience is preferred.
• A related bachelor's degree is preferred; practical experience and demonstrated results are more important.

Marketing and analytics skills

• Experience with Meta Ads Manager and Google Ads is required, along with knowledge of campaign optimization, retargeting, and conversion tracking.
• Knowledge of Google Analytics 4, Google Search Console, Meta Pixel, ROAS, CPA, and conversion rate is expected.
• The role requires Excel or Google Sheets skills for performance analysis and reporting.
• Product keyword research, product-page SEO, Google rankings, and product visibility knowledge are required.
• Plan Instagram Reels, product promotions, influencer campaigns, captions, and creative briefs; Canva and CapCut skills are useful.

Key responsibilities

• Manage daily Meta and Google ad campaigns within the approved budget and grow orders and customer acquisition sustainably.
• Plan monthly promotions for Russian, European, and CIS products; coordinate influencer campaigns and measure generated orders.
• Improve SEO and visibility across more than 700 SKUs.
• Analyze abandoned carts, customer behavior, repeat purchases, and conversion rates.
• Prepare weekly advertising, sales, orders, and campaign performance reports.
• Coordinate promotions with stock availability to avoid advertising out-of-stock products.
• Manage promotional banners and website offers and improve checkout experience and cart completion.

Performance measures

• Performance is measured by online orders and sales growth, new customer acquisition and CPA, ROAS, conversion and abandoned-cart performance, SEO and organic visibility, influencer-generated orders, reporting accuracy, and coordination with stock availability.

Pay

• Pay is AED 5,000–7,000 per month.

Work location

• Work is in person.