Digital Marketing Executive
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About the Role
Immaculate Training Services, is looking for a female Digital Marketer / SEO Specialist (Hybrid /Flexible timing) to join the team to support its marketing initiatives. This role will complement the Sales & Marketing Team.
Key Skills for This Role
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Job description
Immaculate Training Services, is looking for a female **Digital Marketer / SEO Specialist** (Hybrid /Flexible timing) to join the team to support its marketing initiatives.
This role will complement the Sales & Marketing Team.
Job Description
The candidate will develop, implement, and manage marketing campaigns promoting the organization's Training Programs.
The candidate will focus on enhancing brand awareness, drive web traffic, and acquire leads/customers.
Job Role & Responsibilities
- Develop marketing strategies that align with the organization's business goals.
- Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising.
- Conduct Website Audit and manage contents with relevant updates on regular basis with relevant Meta Tags/Description/Linking.
- Create Concepts, Designs, builds, and maintains our social media presence.
- Measures and reports performance of all digital marketing campaigns and assesses against budgets and set KPIs.
- Conduct market research and analyze trends to identify new opportunities and improve campaign performance.
- Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience.
- Stay up-to-date with emerging digital marketing trends and technologies.
- Plans, executes, and measures experiments and conversion tests.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Provides thought leadership and perspective for adoption wherever appropriate.
Requirements
- Creating and maintaining client relationships
- Self-motivated yet customer-focused
- Excellent written and verbal communication skills
- Proficient in marketing research and statistical analysis
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate the audience.
- Expertise in Domain Handling.
Education and Experience
- Bachelor’s or master’s degree in marketing or a related field
- Proven working experience in digital marketing, particularly within the industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, WebTrends, SEMRush, etc.)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML, CSS, Wordpress, and JavaScript development and constraints
Job Type: Full-time
Pay: AED3,000.00 per month
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