Digital Marketing Executive

Role overview

Key responsibilities

• Develop and execute 360° digital marketing strategies and manage Google Ads and Meta Ads campaigns.
• Lead SEO and support website visibility, organic traffic, local search, and Google Business Profile updates.
• Manage website content, service and landing pages, offers, banners, blogs, and campaign updates.
• Create and coordinate content for social media, ads, website pages, blogs, WhatsApp, and email campaigns.
• Monitor social channels for regular updates, brand consistency, and campaign communications.
• Track campaign performance, enquiries, leads, website activity, and prepare monthly reports across digital channels.
• Research competitors, digital trends, audience interests, and local market opportunities; coordinate with internal teams.
• Support offline events, brand activations, and marketing collateral when required.

Requirements

• 3–4 years of digital marketing experience; the posting separately specifies three years of experience with digital marketing, SEO tools, Google Ads, content creation, and social media marketing.
• Bachelor’s degree required; the description also lists a bachelor's or master's degree in marketing, business administration, digital marketing, communications, or a related field.
• Hands-on Google Ads and Meta Ads experience; experience with SEO, website management, landing pages, and Google Business Profile management.
• Strong content writing skills for ads, social media, websites, blogs, WhatsApp, and email campaigns.
• Understanding of social media marketing across Instagram, Facebook, LinkedIn, and other relevant platforms.
• Experience with Google Analytics, Google Search Console, Meta Business Suite, Google Ads Manager, and reporting tools.
• Ability to manage multiple campaigns and marketing activities simultaneously; good English communication and writing skills.
• Canva, WordPress, CRM systems, Google Sheets, Looker Studio, or similar tools are advantageous.

Languages

• English is required; Hindi is preferred.

Compensation

• Pay is up to AED 3,500 per month; the application questions also refer to a range of AED 3,000–3,500.

Work location

• Work location is in person in Dubai.