Digital Marketing Associate (Fashion)

About This Role

INSPIRE | EXHILARATE | DELIGHT For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.

Every step at Chalhoub Group is taken to build a future where luxury dreams become reality — bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse — the Group’s innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.

Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Their collective efforts have earned the Group the Great Place to Work® certification in several markets.

Sustainability is at the core of the Group’s strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women’s Empowerment Principles, and to have pledged to reach Net Zero by 2040.

What You'll Be Doing As a digital marketing associate you will focus on growing the business through digital marketing channels. You will manage social media, running paid campaigns, analyzing performance data, and optimizing marketing spend to maximize returns. This role will focus on Lacoste, Guess, Tumi and Axel Arigato brands.

Key Responsibilities

• Social Media & Campaign Management: Manage all social media channels - Collaborate with brand partners for co-marketing campaigns - Maintain a structured marketing calendar
• Performance Marketing: Run and manage campaigns on Google Ads and Meta Ads - Drive user acquisition, increase basket size, and improve reorder rates
• Analytics & Reporting: Monitor campaign performance across channels and devices - Set KPIs and create reporting systems - Use data to guide decisions
• Budget Management: Manage marketing budgets across brands - Optimize daily spend to improve ROI and ROAS - Focus on customer lifetime value (LTV)
• Testing & Optimization: Conduct A/B testing on ads and landing pages - Improve conversion rates - Optimize ad creatives (copy and visuals)
• Strategy & Insights: Analyze customer journeys - Identify growth opportunities - Recommend and implement performance improvements
• Stakeholder Management: Work with agencies, brand partners, and third parties - Maintain strong communication and collaboration

What You’ll Need To Succeed

• Technical Skills: Google Ads and Meta Ads - Google Analytics - Basic HTML knowledge - SEO and SEM understanding
• Analytical Skills: Ability to analyze data and extract insights - Strong problem-solving skills
• Experience: 2 years in performance marketing (agency experience preferred)
• Soft Skills: Strong organizational and planning skills - Team player with good communication abilities
• Arabic speaking would be an advantage

What We Can Offer You With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

We Invite All Applicants to Apply It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.