Digital Growth Strategist – Forex & Financial Services
Skills
About This Role
Job Summary
A leading organization in the forex and financial services industry is seeking a highly strategic and performance-driven Digital Growth Strategist to lead end-to-end digital growth initiatives.
This role goes beyond execution — we are looking for someone who can design, implement, and scale growth strategies, combining deep expertise in performance marketing with a strong understanding of customer behavior in the forex/remittance ecosystem.
Growth Strategy & Planning
- Develop and execute comprehensive digital growth strategies aligned with business goals, focusing on customer acquisition, retention, and revenue growth.
- Identify new growth opportunities across forex, remittance, and financial services segments.
- Build and optimize customer funnels, from awareness to conversion and retention.
Performance Marketing
- Lead and manage performance campaigns across platforms such as Google Ads, Meta Ads, YouTube, and programmatic channels.
- Optimize campaigns for CPA, ROAS, and LTV, ensuring maximum ROI.
- Continuously test and scale campaigns using A/B testing, audience segmentation, and creative optimization.
Forex Market Understanding
- Apply knowledge of forex trends, currency movements, and customer behavior to craft targeted campaigns.
- Align marketing strategies with forex products, exchange rate trends, and seasonal demand patterns.
Data-Driven Decision Making
- Analyze campaign and user data using tools like Google Analytics, CRM systems, and BI tools.
- Track and report on key KPIs such as CAC, conversion rates, retention rates, and revenue contribution.
- Use insights to refine strategies and improve campaign performance.
Customer Acquisition & Retention
- Develop innovative strategies for lead generation and customer acquisition in competitive forex markets.
- Design and implement retention, loyalty, and referral programs.
- Improve user journey and experience across digital platforms.
Collaboration & Leadership
- Collaborate with sales, product, and operations teams to align growth initiatives.
- Work with creative teams to develop high-converting ad creatives and messaging.
- Stay updated with industry trends, competitor strategies, and regulatory changes in the forex domain.
Key Requirements
- Bachelor’s degree in Marketing, Business, Finance, or related field (MBA preferred).
- 5+ years of experience in digital marketing and growth strategy, preferably in forex, fintech, or financial services.
- Strong expertise in performance marketing platforms (Google Ads, Meta, etc.).
- Proven ability to build and scale growth strategies, not just execute campaigns.
- Solid understanding of forex/remittance business models and customer segments.
- Proficiency in analytics tools (Google Analytics, Data Studio, CRM platforms).
- Strong analytical, strategic thinking, and problem-solving skills.
- Excellent communication and stakeholder management skills.
Preferred Skills
- Experience in UAE/GCC forex market or international remittance services.
- Knowledge of SEO, ASO, and marketing automation tools.
- Familiarity with compliance and regulations in financial services marketing.
What We’re Looking For
- A strategic thinker, not just a campaign executor
- Someone who understands numbers, customers, and markets deeply
- A professional who can drive measurable growth and innovation in a competitive financial landscape
Job Type: Full-time
Pay: Up to AED10,000.00 per month
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