Digital Experience Specialist
Role Overview
Shapes clear, intuitive, accessible, and consistent experiences across websites, portals, applications, campaigns, email, and other digital touchpoints.
Translates user, business, clinical, and operational needs into experience recommendations, content structures, user flows, wireframes, prototypes, and measurable improvements.
Supports work from discovery and research through design, content development, implementation, QA, launch, and optimization.
Key Skills for This Role
Full Job Posting
Position summary
Shapes clear, intuitive, accessible, and consistent experiences across websites, portals, applications, campaigns, email, and other digital touchpoints.
Translates user, business, clinical, and operational needs into experience recommendations, content structures, user flows, wireframes, prototypes, and measurable improvements.
Supports work from discovery and research through design, content development, implementation, QA, launch, and optimization.
Research and experience design
- Engage users and stakeholders to understand goals, audiences, tasks, pain points, requirements, constraints, and success measures.
- Plan and support research, interviews, workshops, journey mapping, usability testing, and feedback using appropriate ethical methods.
- Turn insights into audience needs, journey maps, service blueprints, user flows, information architecture, wireframes, prototypes, and prioritized recommendations.
- Collaborate on experience requirements and acceptance criteria; facilitate design reviews and trade-off decisions.
- Maintain traceability from research and requirements to design decisions, backlog items, and measurable outcomes.
Content and digital delivery
- Develop and maintain content models, page structures, navigation, metadata, labels, calls to action, and governance guidance.
- Write, edit, and optimize plain-language content with subject-matter experts, ensuring accuracy, consistency, relevance, and appropriate tone.
- Configure and publish content in digital platforms while following workflow, approval, records, and release practices.
- Create concepts, wireframes, prototypes, and annotated specifications using Figma or comparable tools.
- Coordinate build, content migration, testing, launch, and post-launch stabilization with delivery teams and vendors.
- Conduct functional, content, responsive, cross-browser, and experience QA; document defects and verify corrections.
- Maintain reusable templates, patterns, component guidance, editorial standards, and supporting documentation.
Accessibility, quality, and governance
- Embed WCAG and AODA requirements in content, designs, components, and release criteria.
- Conduct accessibility reviews using automated tools, keyboard navigation, screen readers, and manual inspection; document findings and remediation guidance.
- Ensure digital experiences follow privacy, consent, security, brand, clinical safety, records management, and regulatory requirements.
- Align work with approved platforms, standards, design systems, and roadmaps.
- Define measurable criteria for usability, accessibility, readability, performance, findability, responsiveness, and content integrity.
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