Digital Experience Manager

Overview

Digital Experience Standards

• Define and own digital experience standards across D2C platforms, brand websites, and key owned digital touchpoints.
• Establish principles for UX, navigation, content structure, landing page design, and conversion best practices.
• Ensure consistency and quality across digital assets that support both brand discovery and commerce.

Conversion Rate Optimization

• Define and lead the CRO framework across the D2C funnel.
• Identify conversion barriers and prioritize improvement opportunities based on data and insights.
• Drive optimization of key conversion points across browse, product, cart, and checkout journeys.

Customer Journey Optimization

• Design and optimize end-to-end customer journeys across acquisition, discovery, consideration, purchase, and post-purchase stages.
• Reduce friction and improve usability across both commerce and non-commerce digital assets.
• Ensure journeys support both customer needs and commercial objectives.
• Define how digital experiences should adapt by audience segment, behavior, or lifecycle stage.

Experimentation and Continuous Improvement

• Establish the experimentation framework to continuously improve digital experiences.
• Define test methodology, prioritization, governance, and learning agenda.
• Drive a continuous test-and-learn culture across websites and key digital touchpoints.

Non-Commerce Digital Asset Effectiveness

• Improve the effectiveness of supporting digital assets including brand websites, Meta brand pages/accounts, and Google Business listings.
• Ensure assets are accurate, up-to-date, on-brand, and optimized to support discovery, trust, and traffic generation.
• Define standards for content quality, experience consistency, and ongoing maintenance.

Insights and Performance Analysis

• Translate customer behavior and digital performance data into actionable experience improvements.
• Identify friction points, underperforming assets, and content gaps across digital journeys.
• Turn insights into clear recommendations, priorities, and action plans.

Cross-Functional Alignment and Delivery

• Partner with brand, eCommerce, content, media, and technology teams to align on digital experience priorities.
• Embed experience optimization initiatives into digital and commercial roadmaps.
• Support the delivery of improvements through clear governance, prioritization, and cross-team collaboration.