Digital Content Strategist
Role Overview
The Digital Content Strategist plays a key role in content marketing initiatives, with a focus on optimizing website content to drive engagement and conversion. This role is responsible to develop, implement, and refine data-driven digital content strategies that attract qualified traffic, convert leads, and support through every stage of the marketing funnel. The Digital Content Strategist excels at crafting persuasive, SEO-optimized copy, leveraging Conversion Rate Optimization (CRO) best practices, and utilizing performance analytics to continuously improve content effectiveness. Strong collaboration with cross-functional teams, including marketing, design, and analytics, is essential for alignment with broader marketing and business goals. Pay Range: $70,000 - $76,000 What We Offer: - Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses - Paid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible) - Retirement Matching: 50% match on the first 6% of your contributions after 90 days - Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby - Competitive Insurance: Health, vision, and dental coverage for you and your dependents - Pet Insurance: Competitive coverage for your furry family members through ASPCA - Health Plan Enrollment: Eligibility starts first of the month following completing one full month of employment Responsibilities
• Craft strategies and write effective copy that motivates all segments of the organization's audience to see trade school as a top-tier choice
• Maintain a clear and consistent brand voice with a focus on results, continually optimizing work to boost engagement and campaign performance
• Create high-quality, compelling, and informative content for various digital platforms, including but not limited to website, social media, email, and digital advertising
• Perform research to gain in-depth knowledge of customer personas
• Audit and optimize content for search engines (SEO) and improve conversion rates through effective (CRO) techniques
• Conduct kickoff and context meetings with internal teams across all functional areas to identify the messaging strategy/goals, target market persona and gain clarity on deliverables for creative briefs, timelines to final deliverables
• Collaborate with cross-functional teams including product development and sales to deliver alignment of messaging and goals
• Manage all steps from initial messaging strategy, interpret creative briefs, to concept, writing/editing, proof reading through to final execution and monitor performance metrics
• Present copy concepts and final deliverables to internal teams and stakeholders
• Use analytic tools to assess trends and make data-driven decisions
• Validate that all content adheres to brand guidelines and regulatory requirements
• Maintain a proactive and self-motivated approach to stay ahead in the ever-changing digital landscape and education industry
• Other duties as assigned
Full Job Posting
Education / Experience
Bachelor’s degree in marketing, related interest, or four (4) years equivalent experience (required)
Three (3) years' experience in a digital marketing role (required)
Skills
- Skilled in writing clear, creative and compelling copy that drives performance
- Strong verbal and written communication skills, including the ability to collaborate effectively both within and outside the organization
- Skilled in how user experience affects content strategy development
- Strong understanding of identifying behavior through analytic and using data to shape strategic decisions
- Skilled in fundamentals of SEO
Abilities
Able and willing to: Communicate, think, learn, and reason Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks Safely ambulate and/or maneuver when on-site at Company locations Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility
Communicate, think, learn, and reason
Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks
Safely ambulate and/or maneuver when on-site at Company locations
Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility
Ability to use good judgment, problem-solving and decision-making skills
Ability to maintain confidentiality and manage sensitive information with discretion
Ability to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneously
Ability to gain, understand and apply information and data as it relates essential functions of the position
Ability to foster long-term relationships with stakeholders
Ability to travel to worksite locations
Rarely (up to 5% of workday) Use fine and large motor skills to operate a motor vehicle Use hearing and sight (both near and far vision) to operate a motor vehicle
Use fine and large motor skills to operate a motor vehicle
Use hearing and sight (both near and far vision) to operate a motor vehicle
Ability to use tools to increase visibility on search engines
Work Environment
Work is performed indoors in a climate-controlled environment when on site at assigned company location. Employees must be able to safely ambulate when on company premises.
This position is designated as: Remote; Employees must meet minimum technical standards for eligibility and participation.
Remote; Employees must meet minimum technical standards for eligibility and participation.
Travel Requirements Overnight travel required 5%
Overnight travel required 5%
About Universal Technical Institute
Provides technical and healthcare career education.
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