Conversion Rate Optimization Specialist
Role Overview
The Conversion Rate Optimization (CRO) Specialist plays a critical role in improving inquiry rates across the organization's paid media landing pages. Reporting to the CRO Manager, this role is responsible for proposing, testing, and implementing strategic optimizations using behavioral analytics, A/B testing tools, and first-party funnel data. This role evaluates paid-media landing pages, synthesizes behavioral and user research, identifies conversion barriers, develops evidence-based recommendations, and manages assigned initiatives. Pay Range: $75,000 - $85,000 What We Offer: - Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses - Paid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible) - Retirement Matching: 50% match on the first 6% of your contributions after 90 days - Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby - Competitive Insurance: Health, vision, and dental coverage for you and your dependents - Pet Insurance: Competitive coverage for your furry family members through ASPCA - Health Plan Enrollment: Eligibility starts first of the month following completing one full month of employment Responsibilities
• Execute assigned landing page optimization initiatives
• Apply structured heuristic evaluations to identify conversion barriers and improvement opportunities
• Analyze analytics, behavioral data, paid-media performance, and user research
• Consolidate findings into clear themes, problem statements, hypotheses, and recommendations
• Maintain the experimentation backlog, research repository, and decision records
• Coordinate requirements, UX design, development, implementation, QA, launch, and measurement
• Identify and advance high-confidence quick wins alongside controlled experiments
• Validate message match between paid-media campaigns, visitor intent and landing-page content
• Prepare concise slide decks communicating findings, recommendation, results and next steps
• Document wins, losses, and inclusive test as reusable program learning
• Ensure accuracy across tracking, data entry, reporting and experiment documentation
• Support visit-to-inquiry improvement while monitoring downstream lead-quality indicators
• Stay current on experimentation best practices, competitor trends and test ideation frameworks
• Partner with CRO, UX, development, paid-media, and agency stakeholders to advance assigned initiatives
• Other duties as assigned
Full Job Posting
Education / Experience
Bachelor’s degree in marketing or related field or equivalent experience (required)
Minimum of three years of experience in a conversion rate optimization, digital marketing, or performance UX role (required)
Hands-on A/B testing experience (required)
Prior experience in a similar role at an advertising agency (preferred)
Proficient in GA4 and behavioral analytics tools (Hotjar, Contentsquare) (preferred)
Knowledge base and experience should include HTML, CSS, JavaScript, and modern component-based web development
Familiarity with Optimizely, VWO, Uniform, or other experimentation platform
Licenses / Certifications
CXL CRO Mini Degree (preferred)
Meclabs MEC100 Certificate (preferred)
Skills
- Apply knowledge and skills to complete tasks with minimal supervision
- Identify straightforward problems and recommend potential solutions
- Communicate clearly and effectively with peers and stakeholders
- Demonstrate active listening and empathy in interactions
- Participate in presentations or facilitate small group discussions
- Manage multiple tasks in a dynamic environment
- Use productivity software and collaboration tools with confidence
- Show initiative and accountability for assigned outcomes
- Perform routine tasks and seek guidance for new situations
- Make timely decisions that keep the organization moving forward
- Apply effective and efficient processes with a focus on continuous improvement
- Build open and comfortable relationships with diverse groups
- Learn actively from both successes and failures while solving new problems
Standard Abilities
Able and willing to: Communicate, think, learn, and reason Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks Safely ambulate and/or maneuver when on-site at Company locations Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility
Communicate, think, learn, and reason
Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks
Safely ambulate and/or maneuver when on-site at Company locations
Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility
Ability to use good judgment, problem-solving and decision-making skills
Ability to maintain confidentiality and manage sensitive information with discretion
Ability to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneously
Ability to gain, understand and apply information and data as it relates essential functions of the position
Ability to foster long-term relationships with stakeholders
Work Environment
Work is performed indoors in a climate-controlled environment when on site at assigned company location. Employees must be able to safely ambulate when on company premises.
This position is eligible for remote work
No travel required
About Universal Technical Institute
Provides technical and healthcare career education.
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