Digital Brand Marketing Associate
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Purpose of the Role: A mid-level, well-rounded marketer who loves all things marketing — from content and campaigns to data and brand.
Key Skills for This Role
Full Job Posting
Overview
Purpose of the Role:
A mid-level, well-rounded marketer who loves all things marketing — from content and campaigns to data and brand.
Reporting to the Growth Marketing Manager, this role owns creative content, CRM activations (email and WhatsApp), digital marketing and brand building, while overseeing events and brand partnerships.
The ideal candidate is creatively driven, execution-focused, and passionate about growing a brand.
Creative Content & Brand Strategy
- Own creative content strategy across brand, paid ads, and social — conceiving ideas and briefing designers, photographers, and agencies to execute.
- Ensure consistent brand messaging, tone of voice, and visual identity across all channels.
- Align campaigns and creative output with brand strategy and business objectives.
- Manage the content and campaign calendar, ensuring timely briefing and delivery of all assets.
Digital Marketing & Performance
- Support paid media execution across Meta Ads and Google Ads, with a solid understanding of campaign structure, targeting, and optimization.
- Build and optimize marketing funnels to improve the customer journey and drive conversions.
- Review and provide UI/UX feedback on the e-commerce experience using tools such as Microsoft Clarity, Figma and heatmaps.
CRM, EMAIL & WHATSAPP MARKETING
- Own the email and WhatsApp calendar — copy, segmentation, scheduling, and performance reporting.
- Use CRM data to personalise campaigns and improve retention.
- Monitor and optimise CRM flows to drive repeat purchases and customer lifetime value.
Events & Brand Activations
- Supervise the internal event team to coordinate Spring Feeling’s presence at events, pop-ups, and activations.
- Ensure brand consistency across all offline and experiential touchpoints.
Partnerships & Collaborations
- Identify and manage brand partnerships and collaborations to drive awareness and growth.
- Develop co-marketing initiatives with relevant brands and communities.
Analytics & Reporting
- Monitor performance across all channels and compile regular reports with clear insights.
- Track key metrics (CPA, ROAS, conversion rates, CRM engagement) using tools such as Google Analytics and Metabase BI.
Professional Requirements
- Bachelor's in Marketing or a related discipline.
- 2–3 years in marketing, with hands-on experience across content, performance marketing, CRM, and campaign execution.
- Proven experience executing multi-channel marketing for a consumer, e-commerce, or F&B brand.
- Highly creative, with a strong eye for content and an instinct for compelling campaign ideas.
- Solid understanding of the content production process, from briefing through to publishing.
- Experience building and optimising digital funnels across the customer journey.
- Proficient in analytics tools (e.g., Google Analytics, Looker Data Studio, Metabase).
- Hands-on with email and WhatsApp/CRM tools (e.g., Klaviyo, Freshworks, or similar).
- Good working knowledge of Meta Ads and Google Ads — campaign structure, targeting, and optimisation.
- Experience coordinating events, activations, or brand partnerships.
- Familiarity with UI/UX and tools such as Figma.
- Strong instinct for what works across marketing channels and a genuine love for the craft.
- Proficient in Meta Business Suite and Google Ads.
- Familiarity with Freshworks (desirable).
- Familiarity with social media scheduling tools (e.g., Later or similar).
Interpersonal Requirements
- Creative, innovative, and tech-savvy.
- A positive, can-do attitude.
- A high level of initiative & proactivity.
- Excellent communication skills, verbal & written.
- Strong organisational skills and ability to manage multiple projects simultaneously.
- A drive to continuously learn and grow.
- A strong work ethic and a passion for healthy living.
What We Bring To The Table
- A fun friendly place to work and a great company culture to match. Did we mention we offer free lunches?
- An inclusive, collaborative community, where your voice will be heard, and you’ll have the opportunity to fuel your creative journey.
- The ability to really make a difference with your ideas – we’re a purpose driven company.
- A modern office environment designed to foster inspiration, creativity, and teamwork.
- A talented team of super smart (but humble) people.
- A culture committed to innovation, openness, humor, respect & motivation.
1. Continuous Development
At Kcal we’re all about being better than we were yesterday, so naturally we want you to develop your own greatest asset – YOU.
We encourage everyone on our team to continuously learn and grow into the best version of themselves so they can feel empowered not only in their job, but in life in general.
Because at the end of the day, when you win, we all win.
2. Support & Collaboration
No one does it alone and there’s nothing wrong with asking for help when it’s needed.
We want everyone at Kcal to feel like they’re part of a supportive team.
Because when we work together, we come up with better ideas, faster solutions, limit errors, and achieve more together.
3. Respectful Listening
At Kcal we believe respect should be nonnegotiable.
And that it should go both ways in communicating and listening.
We encourage open and honest communication while simultaneously doing our best to listen with the intention to understand and find common ground.
4. Trust & Accountability
Personal accountability is the best way to foster trust amongst one another.
We all have responsibilities to our roles, our teams, and our customers and it’s important that we demonstrate that accountability in every task that we carry out.
This ensures not only that we can deliver in our roles, but also that can excel.
5. Innovation & Creativity
Kcal thrives off innovation and creativity – they’re part of the DNA of what we do.
And we strive to infuse them into every aspect of the company, from our brands to our culture, to our processes and finally to every bite of food our customers eat.
6. A Passion for Healthy Living
We walk the talk.
We’re passionate about making the world a healthier place – one meal at a time!
We continuously encourage healthy lifestyle choices through wholesome high-quality food, and our aim is to inspire and motivate those around us to eat well and be well.
Package
Salary: AED 14,000/Month for the first 6 months and AED 16,000 thereafter
Additional Benefits
Medical & Annual Airfare for self
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Kcal World
Digital Brand Marketing Associate
Dubai, UAE
Purpose of the role: The Digital Marketing Associate provides project management and administrative support, assists with marketing operations and sales support as assigned by the Regional Brand Marketing Manager. Works
Marketing Executive - Saudi National
Riyadh, KSA
Recognised as the UAE's leading healthy food brand with numerous accolades to prove it - we're now setting our sights on KSA, and we need the right person to help us get there. We're looking for a Marketing Executive who
Performance Marketing Lead
Dubai, UAE
Purpose of your role Kcal World is hiring a Performance Marketing Lead to own and scale paid growth across multiple brands in our portfolio. This is a high-ownership, hands-on leadership role with full accountability for
Junior Marketing Coordinator - Fuel Up
Dubai, UAE
THE ROLE The Junior Marketing Coordinator supports the Brand Manager in executing marketing initiatives across content, community, social and production. You’ll sit at the centre of the marketing engine planning content,
Junior Marketing Coordinator - Fuel Up
Riyadh, KSA
THE ROLE The Junior Marketing Coordinator supports the Brand Manager in executing marketing initiatives across content, community, social and production. You’ll sit at the centre of the marketing engine planning content,
Marketing Executive - Saudi National
Riyadh, KSA
Recognised as the UAE's leading healthy food brand with numerous accolades to prove it - we're now setting our sights on KSA, and we need the right person to help us get there. We're looking for a Marketing Executive who
Digital Brand Marketing Associate
Dubai, UAE
Marketing Executive - Saudi National
Riyadh, KSA
Performance Marketing Lead
Dubai, UAE
Junior Marketing Coordinator - Fuel Up
Dubai, UAE
Junior Marketing Coordinator - Fuel Up
Riyadh, KSA
Marketing Executive - Saudi National
Riyadh, KSA