Digital and Social Media Manager

Digital and Social Media Manager

Job Summary

Job Responsibilities 1

• Develop, implement, and manage social media strategy.
• Define and track key social media KPIs, manage content, and evaluate campaign success.
• Stay updated on social media best practices and technology trends.
• Collaborate with copywriters and designers to create engaging content, while also coordinating efforts with marketing team, tenants, and vendors.
• Communicate with industry professionals and influencers via social media to create a strong network.
• Monitor SEO and user engagement and provide recommendations for optimizing content.
• Set up and monitor information flow within CRM and with other business-critical systems.
• Managing loyalty program, including budget, systems, operations, and reporting.
• Establish and maintain relationships with partners in order to maintain and coordinate the effective delivery of loyalty programs, events and campaigns.
• Oversees the technical aspects of existing systems, websites, microsites, mobile applications, guiding team members in technical matters, and supervising system modifications.
• To implement digital and social media strategies that align with business goals based on current benchmark trends.

Job Knowledge & Skills

• In-depth understanding of digital marketing strategies, social media platforms, and online advertising techniques to develop and execute effective digital marketing campaigns.
• Proficiency in social media analytics tools to track, analyze, and optimize campaign performance metrics, such as engagement, reach, and conversions.
• Strong content creation and copywriting skills to develop engaging and shareable content for various social media platforms, including text, images, and videos.
• Knowledge of SEO principles and best practices to optimize website content and increase organic visibility and traffic.
• Excellent communication and interpersonal skills to interact with online communities, respond to customer inquiries and feedback, and maintain a positive brand image across digital channels.
• ERP knowledge preferably SAP functional skills are a requirement to be successful in this role.

Job Experience