Digital Analytics Manager

Role overview

Position responsibilities

• Own reporting and insights strategy for the Global Digital Storefront and ensure consistent measurement across regions, brands, and properties.
• Build standardized measurement plans, self-serve dashboards, and reports for acquisition, engagement, conversion, retention, and customer journey metrics.
• Translate complex data into actionable insights for Marketing, Product, Technology, and senior leadership.
• Define and operationalize KPIs aligned with business objectives.
• Provide performance readouts and deep-dive analyses with trends, risks, opportunities, and recommendations.
• Establish reporting frameworks, documentation, and analytics best practices to enable self-service.
• Embed measurement requirements into product epics and user stories with Product Owners and squads.
• Monitor data quality and coordinate with tagging and engineering teams to address tracking gaps.
• Measure the impact of enhancements, experiments, and releases.

Required qualifications

• At least 5 years with advanced digital analytics platforms such as Adobe Analytics, Analysis Workspace, Adobe Target, Audience Manager, Real-Time CDP, Adobe Experience Platform, or similar enterprise tools.
• At least 2 years of business analysis experience in large, multi-function or multi-unit organizations.
• Data management and visualization experience using Power BI or Tableau, SQL, and R.
• Experience measuring digital performance, including mobile analytics.
• Advanced Databricks proficiency, including SQL, PySpark, Delta Lake, Workflows, Unity Catalog, and Power BI.
• Hands-on Python data science, including pandas, NumPy, scikit-learn, statsmodels, or PySpark; MLflow; CI/CD; and testing.
• Expertise in experimentation, attribution, incrementality, measurement, MMM, CLV, and privacy-aware analytics in regulated industries.
• Analytical rigor, systems thinking, analytics engineering, Python modeling, data storytelling, and executive-ready communication.
• Stakeholder influence and change management across marketing, digital engineering, and MarTech.

Preferred qualifications

• Analytics experience in an agile project environment is a plus.

Working arrangement

• The stated working arrangement is hybrid.

Compensation

• The stated salary range is CAD 92,900 to CAD 142,900; incentive compensation may also be available based on business and individual performance.

Benefits

• Eligible employees may receive health, dental, mental health, vision, disability, life, adoption/surrogacy, wellness, and employee/family assistance benefits.
• Retirement savings plans, financial education resources, and paid time off are offered to eligible employees.