Digital Analytics Manager

Role overview

Position responsibilities

• Own end-to-end reporting and insights strategy for the Global Digital Storefront across regions, brands, and digital properties.
• Build standardized measurement plans, dashboards, and reports for acquisition, engagement, conversion, retention, and customer journeys.
• Translate digital data into actionable insights for Marketing, Product, Technology, and senior leaders.
• Define and maintain KPIs aligned to Storefront objectives and evolving strategy.
• Deliver performance readouts and deep dives on trends, risks, opportunities, and optimization recommendations.
• Establish reporting frameworks, documentation, and analytics best practices in Adobe Analytics and related platforms.
• Partner with Product Owners and squad teams to include reporting requirements in epics and user stories.
• Monitor data quality and work with tagging and engineering teams to fix tracking gaps and discrepancies.
• Measure the impact of enhancements, experiments, and releases.

Required qualifications

• At least 5 years with advanced digital analytics platforms such as Adobe Analytics, Analysis Workspace, Adobe Target, Audience Manager, Real-Time CDP, Adobe Experience Platform, or similar enterprise tools.
• At least 2 years of business analysis experience in large, multi-function or multi-unit organizations.
• Data management and visualization experience with Power BI or Tableau, SQL, and R; digital performance measurement including mobile analytics.
• Advanced Databricks proficiency, including SQL, PySpark, Delta Lake, Workflows, Unity Catalog, and Power BI.
• Hands-on Python data science with pandas, NumPy, scikit-learn, statsmodels, or PySpark; MLflow, CI/CD, and testing.
• Expertise in experimentation design, attribution, incrementality, measurement, MMM, CLV, and privacy-aware analytics in regulated industries.
• Analytics engineering, Python modeling, analytical rigor, and systems thinking.
• Strong data storytelling, insight synthesis, executive communication, stakeholder influence, and change management.
• Experimentation mindset, measurement discipline, ROI orientation, ownership, initiative, and comfort with ambiguity.

Preferred qualification

• Experience in an agile project environment is a plus.

Work arrangement

• The working arrangement is hybrid.

Compensation

• The expected salary range is CAD 92,900–CAD 142,900; incentive compensation may also be available.

Benefits

• Eligible employees may receive health, dental, mental health, vision, disability, life, wellness, retirement savings, pension, and share ownership benefits.
• Canadian paid time off includes holidays, vacation, personal, and sick days, with statutory leaves.