DG Beauty | Retail Manager – Travel Retail (Middle East)

About Us

Retail Manager

Overview

Commercial Performance

• Own sell-out targets for assigned travel retail accounts (airports, border shops, inflight where relevant) and build monthly/quarterly action plans to achieve them.
• Analyze sales by door, category, SKU, and animation to identify opportunities and risks, proposing concrete actions to drive growth.
• Partner with the commercial team to forecast needs, and support optimal stock levels, assortment, and launch readiness at door level.
• Monitor KPIs such as productivity per BA, sales per door, average ticket, and conversion, and implement corrective actions where needed.

Team Management And Ba Performance

• Lead, coach, and motivate a multicultural team of Beauty Advisors across multiple locations in the Middle East.
• Set individual and team targets, follow up regularly, and conduct performance reviews with clear development plans.
• Organize and deliver on-counter coaching and feedback sessions focused on selling ceremony, service excellence, and product expertise.
• Ensure BA grooming, behavior, and storytelling consistently reflect the brand image and luxury standards.

Training And Brand Excellence

• Coordinate with Training to plan and execute product, service, and sales technique trainings (in-person and digital) for all BAs.
• Guarantee that BAs can confidently communicate brand values, hero products, and new launches to diverse traveler profiles.
• Monitor and elevate the customer experience, ensuring a seamless, luxury journey for passengers in a high-traffic, time-pressure environment.

In-Store Execution And Operations

• Ensure perfect implementation of visual merchandising guidelines, planograms, and animation podiums across all doors.
• Regularly audit counters for tester availability, hygiene, merchandising compliance, and stock levels, driving immediate corrective actions.
• Coordinate with logistics and retailers to prevent out-of-stocks and manage slow-movers, discontinuations, and returns according to company policy.
• Support and supervise launch and animation execution (set-up, staffing, event schedule, and post-event results).

Requirements And Qualifications

• Bachelor’s degree in Business, Marketing, or related field (preferred)
• 3–5+ years of experience in retail management in beauty, luxury, or FMCG; travel retail or multi-country experience is a strong plus
• Proven track record of managing retail teams and delivering sales targets in a fast-paced environment
• Strong analytical skills, comfortable working with sales reports and KPIs
• Excellent communication and interpersonal skills, with the ability to influence without direct authority
• Fluent in Arabic and English
• Willingness to travel frequently across the Middle East (airport and store visits, events)
• Competencies and Behaviors
• Entrepreneurial and results-driven mindset, with strong ownership of the business
• Strong leadership and people management skills, with an ability to energize and engage remote teams
• High level of cultural awareness and adaptability, comfortable working with diverse teams and traveler profiles
• Organized, detail-oriented, and able to manage multiple doors, stakeholders, and priorities simultaneously
• Passion for beauty, luxury, and delivering an exceptional customer experience