DG Beauty | Regional Digital & CRM Specialist

Overview

Digital & CRM Specialist

Key Responsibilities

CRM & Digital Strategy

• Act as a
• brand guardian
• , ensuring consistent image, tone of voice, and brand DNA alignment across all digital & CRM channels
• Lead, create, and deliver 360° digital marketing & CRM strategies and campaigns across the region, guaranteeing both
• brand consistency and local market relevance
• .
• Oversee the
• execution of the digital marketing plans & campaigns
• across DTR markets and support Export Brand Managers in digital & CRM management
• Develop, negotiate, and implement
• annual digital & CRM plans
• with distributors and retailers in alignment with HQ guidelines and market specifics
• Analyze
• market trends, category performance, and competitor activity
• to identify new growth opportunities for digital & CRM domains
• Lead
• omnichannel activations
• leveraging digital, retail, CRM, and e-commerce touchpoints to maximize consumer impact.
• Localize
• global campaigns
• to ensure cultural relevance and resonance in the Middle East.
• Guarantee flawless execution of
• digital & CRM initiaitves
• coordinating cross-functional teams, suppliers, and partners.
• Act as the key regional
• brand contact

for Digital & CRM

2. Digital Marketing

• Align the strategy with key stakeholders to optimize digital investments and ensure effective media mix across paid, owned, and earned channels.
• Support the development and execution of regional digital marketing strategies aligned with business objectives and global brand priorities across paid, owned and earned channels
• Ensure local adaptation and flawless execution of global digital campaigns across GCC markets
• Manage digital campaign calendars and ensure timely delivery of all marketing assets.
• Manage influencer and content digital strategies to maximize awareness and engagement across Instagram, TikTok, YouTube, and emerging digital platforms.
• Measure and report digital campaign performance (ROI, reach, CPM, engagement), providing actionable insights to optimize future investments
• Coordinate content deployment across social media platforms including Instagram, TikTok, YouTube, Snapchat, and emerging channels
• Ensure all content reflects Dolce & Gabbana Beauty brand guidelines and luxury positioning
• Support content creation for product launches, brand moments, retail activations, and seasonal campaigns
• Monitor competitors’ digital activity and propose innovative activations to reinforce Dolce & Gabbana Beauty’s digital leadership, analyse social media trends and identify opportunities for innovative content formats
• Partner with Global and Regional Digital Teams to ensure CRM content, brand assets, as well as digital strategies are aligned with key priorities of the region
• 3.

CRM Strategy & Consumer Engagement

• Develop and deploy CRM strategies, lead CRM campaigns across boutiques and department stores to drive client retention and loyalty
• Lead and ensure customer acquisition, retention, loyalty and clienteling initiatives
• Monitor CRM KPIs including database growth, retention, repeat purchase rate etc.
• Collaborate with HQ CRM and retailer teams to implement personalized, data-driven activations and clienteling initiatives
• Leverage consumer insights and segmentation to tailor brand experiences across online and offline touchpoints
• Ensure distributor compliance with brand CRM standards and implementation guidelines
• Analyze consumer data and generate actionable insights
• Build monthly CRM dashboards and reports.
• Identify opportunities for personalization and segmentation
• Coordinate CRM tools, automation workflows and campaign calendars
• Ensure data quality, governance and compliance
• 4.

E-Commerce & E-Retail

• Lead online performance and presence across regional E-retailers, ensuring perfect CARS (Content, Assortment, Ratings & Reviews, Search) execution
• Lead the project for the development of the regional dg.com
• Collect information and optimize E-Retailers’ activation plans, aligning them with Commercial and Marketing priorities
• Maximize online visibility, conversion and lead e-commerce KPIs leading to sales growth
• Negotiate with e-retailers a full coverage and support of innovations launch for all online channels across the region
• Monitor, report and optimize E-commerce KPIs (Sales, Market Share, Online weight, ROAS, CR, Traffic, SOV, SOS, Content Score).
• Collaborate closely with internal multifunctional teams to proactively streamline all aspects of E-commerce & Digital processes
• Monitor key competitors’ E-commerce activities across markets.
• Provide regular digital updates to EMEA team and Export Sales and Marketing teams.

5. Budget & Performance Management

• Oversee & optimize A&P budgets across all channels ensuring efficient allocation and ROI
• Manage digital marketing & CRM P&L to ensure adherence to financial targets
• Track monthly e-commerce sell-out performance by market, by retailer, by category, identifying key business drivers
• Prepare monthly reports and business reviews highlighting key achievements, challenges and corrective actions

Qualifications

• Bachelor’s or Master’s degree in Digital Marketing, CRM or related field
• 2–4 years of experience in digital marketing & CRM management, ideally within
• luxury beauty
• Proven expertise in
• omnichannel marketing
• ,
• digital ecosystem management
• , and
• CRM execution
• Strong
• strategic mindset
• combined with analytical, creative, and executional excellence
• Experienced in
• cross-functional collaboration
• , managing both subsidiaries and distributors
• Demonstrated ability to
• lead and motivate stakeholders
• Highly organized, proactive, and adaptable to dynamic, fast-paced environments
• Fluency in English required; Italian or Arabic is a plus
• Strong presentation, communication, and stakeholder management skills
• Demonstrates
• learning agility
• , ability to anticipate change, and strive for
• excellence in execution