Design Specialist

About The Role

Key Responsibilities1. Design Research & Creative Direction

• Research and track global and GCC-regional design trends across product, print, colour, material, and visual communication.
• Develop seasonal design directions, mood boards, and colour stories that serve both product development and campaign creative needs.
• Translate trend and consumer insights into actionable design briefs for product and graphic outputs.
• Maintain a structured design research library covering trend reports, competitor benchmarking, and visual references.
• Present research and creative direction to the buying & merchandising team as a seasonal planning input.

2. Product Design & Technical Development

• Design products from concept through to production-ready specification — covering silhouettes, construction details, fabric and trim callouts, print and graphic placement, and fit notes.
• Prepare detailed tech packs and specification sheets for supplier and manufacturer communication.
• Liaise with suppliers to convey design intent, review samples, and manage correction rounds to achieve accurate first-sample approvals.
• Develop prints, graphics, embroideries, and surface treatments for product categories across the brand portfolio.
• Contribute to range architecture decisions, recommending the right balance of styles, colours, prints, and options per category.

3. Graphic Design & Visual Asset Production

• Produce all creative assets required across the business: e-commerce banners, campaign visuals, social media creatives, lookbook layouts, POS materials, packaging, and in-store communication.
• Ensure all output is on-brand, approved by brand principals, and technically compliant for the relevant platform or production method.
• Brief, manage, and quality-check work from external designers, photographers, and creative vendors.
• Maintain a well-organized library of brand assets, approved templates, and design files for consistent cross-channel use.

4. Brand Principal Collaboration

• Act as the primary creative liaison with brand principals across the Jaycee Brands portfolio.
• Obtain, interpret, and implement brand guidelines covering visual identity, seasonal campaign toolkits, product standards, and print directions.
• Seek brand principal approvals on locally adapted creative and product work, ensuring global standards are upheld while meeting GCC market requirements.
• Participate in seasonal brand reviews and range presentations, contributing design perspective in alignment with the buying strategy.

5. Data-Driven Design & Commercial Input

• Analyse sales data to identify best-selling and poor-performing styles, colours, prints, and SKUs — and use these insights directly to inform the next design cycle.
• Recommend option counts, colour and print ratios, and design directions per category based on sell-through performance.
• Identify design-related factors contributing to slow sellers and propose corrective actions for future seasons.
• Produce visual buy sheets and range review documents combining product visuals, sales data, and design commentary for internal and brand principal reviews.

6. E-Commerce & Digital Design

• Direct and create visual content for all e-commerce channels — product photography briefing, marketplace storefronts, banners, and homepage visuals.
• Ensure all imagery meets platform-specific technical requirements across Noon, Amazon, brand websites, and social channels.
• Collaborate with the E-Commerce Operations Specialist on catalog imagery, listing visuals, and digital campaign assets.
• Design social media content in line with seasonal campaign and promotional calendars.

Essential

• 3–5 years of design experience in a fashion retail or brand environment, with a portfolio that demonstrates both product/technical design and graphic/visual design work.
• Proven ability to produce tech packs and specification documents for supplier production.
• Proficiency in Adobe Illustrator, Photoshop, and InDesign.
• Experience briefing and managing external designers, freelancers, or creative agencies.
• Ability to read and interpret retail sales data and convert findings into design decisions.
• Prior experience working with brand principals or within licensed brand guidelines.
• Strong organisational skills with meticulous attention to detail across both technical documentation and visual output.

Preferred

• Experience in GCC retail or understanding of regional consumer aesthetics and cultural sensitivities.
• Familiarity with CLO 3D, Figma, Canva Pro, or Adobe After Effects.
• Working knowledge of Microsoft Excel for sell-through analysis and option planning.
• Understanding of apparel production processes: fabric construction, print methods (screen, digital, sublimation), embroidery, and CMT.
• Experience directing product or campaign photography shoots.
• Exposure to marketplace content standards (Noon, Amazon.ae, Namshi).