Demand Generation Specialist

Nobody succeeds at Sprinto by staying in their lane.

We are organized around problems, not job titles. Sprinters take ownership beyond their role, solve hard problems, and care deeply about the impact they create. If something can be improved, fixed, or built, we don't wait for permission; we step in.

Being remote means we rely less on proximity and more on trust. We write things down, communicate openly, and move quickly because great teams aren't built by sitting together, they're built by pulling in the same direction.

We believe progress beats perfection, feedback is a gift, and doing the right thing matters, even when nobody is watching.

And while we move with urgency, we never move alone.

We're hiring a Demand Generation Specialist who can own our account-based marketing motion on LinkedIn end to end, from account selection to pipeline, while also driving our presence on other paid social channels like Meta and Reddit.

This role is for someone who started in the trenches of LinkedIn Ads and evolved into ABM strategy. We're looking for a marketer who understands that ABM is not just uploading an account list and running ads. Someone who knows how to pick the right accounts, engage the full buying committee, sequence messaging across the funnel, and prove impact in pipeline terms, not impressions. And someone who understands that what works on LinkedIn won't work on Reddit or Meta, and can adapt targeting, messaging, and creatives to each platform's native behavior.

Own Sprinto's ABM motion on LinkedIn end to end: account selection, audience strategy, campaign execution, and pipeline reporting

Build and refine ICP and account tiers using firmographic, technographic, and intent signals

Plan and run multi-stage LinkedIn campaigns across awareness, engagement, and conversion for target account lists

Engage full buying committees, not just one persona, with messaging tailored to each role and funnel stage

Manage and scale campaigns on Meta and Reddit, adapting positioning and creatives to how each platform actually behaves

Test new paid social channels, formats, and growth ideas beyond the current mix

Work on ad copy, creative briefs, and landing page direction for account-specific and channel-specific campaigns

Partner with SDR and Sales teams to align account lists, coordinate outreach timing, and hand off engaged accounts

Set up account-level measurement: engagement scoring, account progression, influenced pipeline, and CAC by segment

Run structured experiments across audiences, formats, offers, and messaging to improve account penetration and conversion

Manage integrations across LinkedIn, HubSpot, and enrichment or intent tools to keep the ABM engine running

3–7 years of hands-on paid marketing experience, with deep expertise in LinkedIn Ads

A clear evolution from running LinkedIn campaigns to owning ABM strategy and execution

Proven experience running ABM programs for B2B SaaS: 1:many, 1:few, or 1:1

Working experience on Meta and Reddit Ads, or strong instincts for platform-native paid social

Strong grasp of account selection, buying committees, and intent signals

Comfortable with HubSpot or similar CRM, and account-level reporting

Strong messaging instincts: knows what makes a CISO stop scrolling versus a founder

Ownership mindset with the ability to operate independently

Grew from LinkedIn Ads execution into ABM ownership

Thinks in accounts and buying committees, not clicks and leads

Knows the difference between reach and penetration within a target account

Understands how different platforms behave and refuses to copy the same playbook everywhere

Combines platform depth with strategic account thinking

Cares about pipeline and revenue influenced, not engagement metrics

Work wherever you are: We are 100% remote, so you get to choose if you want to work from home, a cafe, the hills, or the beach.

Co-working, on the house: If co-working is your jam, we offer a generous annual allowance.

We care about your learning: We are invested in seeing you grow and commit USD 1,000 annually to help you level up your skills.

We count your spark, not your leaves: Unlimited leave so you can reset when you need to.

Your Safety Net, Woven In: Health insurance with coverage up to INR 10 lakh for you and your family, accident protection of an additional INR 10 lakh, and life insurance worth 3x your annual salary.

Workspace setup of your dreams: We chip in INR 35,000 to help you build a setup that works for you.

At Sprinto, talent, curiosity, and ownership matter more than where you come from. We hire people for the problems they can solve, the impact they create, and the way they help others succeed—not their background, identity, or personal circumstances. We believe the best teams are built when people with different perspectives come together around a shared ambition to build something meaningful.

We're proud to be an equal opportunity employer and are committed to creating a fair, inclusive, and accessible hiring process for everyone.