Demand Generation Manager, WMS

Experience

• 6–10 years of B2B marketing experience in demand generation, integrated marketing, or campaign strategy within enterprise or complex B2B environments, ideally in SaaS or adjacent technology categories.
• Demonstrated track record building and operating full-funnel, multi-channel campaign programs in enterprise or complex B2B environments, ideally supply chain, logistics, retail technology, or adjacent SaaS.
• Experience working directly with BDR or SDR teams to align outbound activation to campaign strategy, with accountability for conversion and follow-through, not just lead handoff.
• Experience managing matrix relationships across channel owners, creative briefs, and media plans across multiple campaign workstreams simultaneously.
• Experience partnering with MOPS on measurement, automation, and forecast inputs, without requiring ownership of systems administration.
• Experience partnering with Digital and Channel Specialists to improve traffic quality, conversion paths, and segment performance without owning channel execution directly.
• Experience using campaign, audience, and funnel analysis to shape strategy, improve conversion, and optimize investment decisions.
• Skills & Capabilities
• Systems thinker who can hold the end-to-end campaign architecture in mind while managing execution details across contributing teams.
• Executive presence and communication skills commensurate with a senior internal environment. Comfortable presenting campaign strategy, performance results, and program recommendations directly to CMO-level stakeholders and in cross-functional leadership forums including QBRs.
• Collaborative by default; able to lead without authority across channel specialists, PMM, BDR teams, RevOps, MOPS, and internal creative and external partners.
• Strong written communication skills, with the ability to turn segment strategy into clear briefs, messaging frameworks, plans, and stakeholder-ready recommendations.
• Fluency with the MA marketing stack or equivalent: Salesforce, Marketo, Demandbase, People.ai, and Outreach; understanding of how these tools connect across the revenue cycle and ability to architect data-informed campaign motions, automation requirements, triggers, and activations in partnership with MOPS.
• Curious and proactive in exploring AI and automation capabilities, with the judgment to test new approaches, identify practical use cases, and translate them into scalable workflows in partnership with MOPS.
• Comfortable operating in a fast-moving environment where priorities shift and new processes are built alongside the work.
• Deep analytical orientation with the ability to independently interrogate campaign, audience, and funnel data, identify what is and is not working, and make fast, evidence-based adjustments.
• Able to translate data into a clear story for stakeholders, connecting performance insights to strategic recommendations, investment choices, and next-step actions.
• WHO YOU WILL WORK WITH
• This role sits at the intersection of multiple functions. Day-to-day collaboration includes:
• Team / Partner
• Nature of Collaboration
• Product Marketing
• Segment strategy alignment, positioning inputs, PMM-owned messaging sign-off, and story architecture coordination.
• BDR Leadership
• BDR messaging playbook development, sequence review, talk track alignment, funnel feedback, and ongoing activation coordination.
• Digital & Channel Specialists
• SEO, web, paid, email, event, and partner activation for the segment, with shared accountability for traffic quality, conversion paths, and campaign performance.
• Marketing Operations (MOPS)
• Audience segmentation, account targeting tiers, suppression logic, tool configuration, nurture and automation architecture, campaign instrumentation, performance dashboards, forecast inputs, and measurement plan development.
• Regional Marketing (EMEA & LATAM)
• Knowledge share, regional campaign calendar inputs, and coverage alignment.
• Internal Creative Team
• Creative briefs, asset development, and campaign visual execution.
• Committed to diversity and inclusion
• At Manhattan, it’s about more than just the work. From cultural celebrations to interest groups to volunteer opportunities, your true self is always welcome here. Our team members’ backgrounds, experiences and perspectives add to us as a whole and make us unique.
• We are proudly an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a veteran. In the United States, Manhattan Associates participates in the Employment Eligibility Verification Program (E-Verify) operated by the Department of Homeland Security in partnership with the Social Security Administration. Participation in the E-Verify Program allows Manhattan to confirm the employment eligibility of all newly hired employees after the Employment Eligibility Verification Form (Form I-9) has been completed.