Dealer Network Director

About BYD

Role Purpose

• Network Expansion Strategy & Execution

• Define and execute network expansion roadmap aligned with market potential and coverage gaps
• Identify, evaluate, and appoint new dealer partners across priority markets
• Ensure right partner selection based on capability, investment strength, and long-term alignment
• Lead contract discussions and onboarding of new dealers

• Dealer Network Planning & Coverage

• Develop market-wise network strategy (cities, formats, throughput targets)
• Ensure optimal geographic coverage and accessibility for customers
• Monitor network performance and recommend consolidation or expansion as required

• Customer Experience (NPS) Ownership

• Drive NPS improvement across sales and ownership journey (in coordination with internal teams)
• Establish clear customer journey standards across all dealerships
• Identify key pain points and lead corrective actions with dealers
• Ensure consistent experience across markets and brands

• Dealer Standards & Quality Governance

• Define and enforce dealership standards (facility, process, customer handling)
• Ensure compliance with corporate identity (CI) and operational guidelines
• Conduct regular audits and implement corrective action plans
• Maintain consistency in quality of sales and delivery experience

• Dealer Capability Development

• Ensure dealers are equipped with:
• Trained sales teams
• Product knowledge (EV/PHEV focus)
• Customer handling capability
• Work closely with training teams to build capability programs

• Dealer Performance Management (Non-Sales Metrics)

• Monitor dealer performance across:
• Customer experience
• Standards compliance
• Operational readiness
• Identify underperforming dealers and drive improvement plans
• Cross-Functional Coordination
• Work closely with:
• Sales team (volume planning and execution readiness)
• Commercial Operations (standards alignment, rollout discipline)
• Marketing (retail experience and brand consistency)
• Ensure network is ready to support product launches and campaigns

• EV/PHEV Network Readiness

• Ensure dealerships are prepared for EV/PHEV sales:
• Infrastructure readiness
• Product demonstration capability
• Customer education
• Coordinate with partners for charging and ecosystem support where required
• KPIs (Linked to Network Scale, NPS, and Quality)
• Network Expansion vs Plan (new outlets / markets covered)
• Market Coverage % (key cities / regions)

• Dealer Standards Compliance Score (%)

• Audit Closure Rate (timely resolution of gaps)
• Time to Operationalize New Dealers

Candidate Profile

• 12–15+ years in automotive network development or retail operations
• Strong experience in dealer appointment, management, and standards enforcement
• Proven track record of expanding and managing multi-market dealer networks
• Strong understanding of Middle East dealer landscape and partner dynamics
• Experience in driving customer experience (NPS) improvement initiatives
• Strong stakeholder management and negotiation capability

What Success Looks Like

• Strong, well-distributed dealer network across key markets
• Consistent and improving customer experience across dealerships
• High compliance to standards and quality benchmarks
• Network fully ready to support growth in EV/PHEV and multi-brand strategy
• Dealers aligned, capable, and executing consistently