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Data Transformation Lead (English, Mandarin)

Google
Singānallūr, IND
Lead · 3+ years experience
Onsite
Discovered Today

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Responsibilities

  • Drive product utilization and advanced feature adoption across Google Analytics and Google Ads measurement solutions, supporting product specialists in solving complex attribution cases.
  • Lead holistic client measurement consultation to mature conversations around advanced or full-funnel measurement.
  • Align with Product and Go-To-Market teams for Fund Programs management and client agreement activation of measurement strategic value-adds.
  • Activate South East Asia (SEA) strategy through deep client consultations and product rollouts, driving privacy foundations product adoption, Consent Mode activation, and first-party data (1PD) integration.
  • Familiarize with and consult on App Measurement solutions such as AppsFlyer and Adjust to support client needs.

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 3 years of experience gathering and presenting technical and financial data to promote products, services, and solutions.
  • Experience working in a customer-facing role.
  • Experience with measurement platforms, analytics, and attribution modeling.
  • Ability to communicate in English and Mandarin fluently to engage and support China-based clients.

Preferred qualifications:

  • Experience with implementation/configuration of Measurement, Web Analytics or Attribution Strategy with non-last click attribution, cross-device measurement, conversion tracking, Geo-Experiments, incrementally/lift, online-to-offline measurement, offline data import.
  • Experience influencing advertiser/agency decision makers.
  • Experience with App attribution platforms like Appsflyer, tracking social listening platforms (e.g., Sprinklr, Traackr or CreatorIQ).
  • Experience leading third-party measurement, site analytics, Customer Relationship Management (CRM), and data systems.
  • Knowledge of Google measurement capabilities across ads and media platforms including Google Ads, Search Ads 360, Google Analytics.
  • Knowledge of the digital ads ecosystem and privacy changes.

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