D2C Marketing Manager

Role Overview

About HavStrategy

Core Responsibilities

• Own marketing strategy for assigned D2C accounts across paid, organic, content, and retention channels.
• Translate brand goals and positioning into coordinated marketing plans.
• Coordinate performance, creative, SEO, and content teams.
• Define and track CAC, LTV, ROAS, AOV, and repeat-rate metrics.
• Report performance to clients and leadership.
• Plan seasonal campaigns, launches, and promotional calendars.
• Review creative and content for brand consistency and message-market fit.
• Identify growth opportunities and channels.
• Present strategy and performance to clients and founders.

Required Experience

• At least 3 years of experience in D2C, ecommerce, or brand marketing, ideally in an agency.
• Strong understanding of acquisition, conversion, and retention across the D2C funnel.
• Experience coordinating multiple channels and teams toward shared brand goals.
• Comfort with client-facing reporting and strategy conversations.
• Ability to work onsite in Noida, Uttar Pradesh.

Core Skills

• Full-funnel D2C marketing strategy and planning.
• Cross-channel coordination across paid, organic, content, and retention.
• Seasonal and launch campaign planning.
• KPI definition and performance tracking using CAC, LTV, ROAS, AOV, and repeat rate.
• Google Analytics, Meta Ads Manager, Google Ads, and reporting tools.
• MS Office or Google Workspace for reporting and presentations.

Domain and Communication Skills

• Deep understanding of D2C, ecommerce, fashion, beauty, and lifestyle brand dynamics.
• Understanding of brand positioning and message-market fit.
• Ability to turn data into strategy narratives for founders and non-marketers.
• Cross-functional leadership, client-facing confidence, presentation skills, and ownership across multiple accounts.
• Familiarity with email, SMS, or WhatsApp retention tools is advantageous.

Compensation

• Pay is ₹25,000 to ₹55,000 per month.