Customer Marketing Manager
Role Overview
The Customer Marketing Manager will create campaigns and experiences that increase product adoption, engagement, and customer value.
The role leads customer advocacy and the Innovation Council and manages webinars and the customer newsletter.
The role partners with Lifecycle Marketing, Product Marketing, and go-to-market teams.
Key Skills for This Role
Full Job Posting
Role overview
The Customer Marketing Manager will create campaigns and experiences that increase product adoption, engagement, and customer value.
The role leads customer advocacy and the Innovation Council and manages webinars and the customer newsletter.
The role partners with Lifecycle Marketing, Product Marketing, and go-to-market teams.
Responsibilities
- Plan product launch campaigns from beta recruitment through general availability and post-launch adoption.
- Create customer-facing email, in-app, webinar, and newsletter copy from product messaging.
- Maintain a sequenced customer communications calendar for launches and releases.
- Produce the monthly customer newsletter and track engagement.
- Run adoption campaigns for priority products, starting with Aura.
- Recruit, onboard, and engage Innovation Council participants and match them to alpha and beta programs.
- Build advocacy through reviews, references, testimonials, case studies, and customer speakers.
- Report adoption, webinar, advocacy, and Innovation Council results.
- Coordinate programs with product, GTM, Customer Success, Marketing Operations, and creative partners.
What you’ll bring
- 3–5 years in customer marketing, customer advocacy, or a similar role.
- Experience running product launch or feature adoption campaigns.
- Strong writing skills and ability to create clear customer communications from product messaging.
- Hands-on experience with marketing automation and CRM tools; Salesforce is provided as an example.
- Ability to manage multiple programs and report on results.
- B2B SaaS experience is ideal; Pendo, G2 or similar review platforms, and learning technology or HR tech experience are advantages.
Technologies
- Listed technologies include Microsoft Office, Teams, Claude, Confluence, Salesforce, and Absorb LMS.
- Pendo and review platforms such as G2 are described as a plus.
Work arrangement
- The company describes its work arrangement as fully remote-first, with flexible work arrangements.
Benefits
- Benefits include health and wellness coverage, retirement savings programs, eligibility for two bonus plans, time off, medical and dental benefits, equipment and monthly flex allowances, and career growth opportunities.
About Absorb
Absorb Software provides an AI-driven learning platform and LMS for organizations, learners, customers, and partners.
The company describes its values as caring about people and work, unity, and continual learning.
Hiring process
- Candidates must be eligible to work in the country of application without sponsorship; successful candidates are subject to a pre-employment criminal record check.
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