Customer Insights Analyst | Consumer Insights Specialist

Role overview

Research and analysis

• Analyze customer behavior, purchasing patterns, preferences, needs, engagement, and consumer decision-making.
• Collect, clean, organize, and analyze customer, sales, marketing, market, transaction, survey, and behavioral data.
• Identify trends, patterns, opportunities, and risks; develop customer segments using demographics, behavior, preferences, value, and engagement.
• Analyze customer journeys, touchpoints, friction points, acquisition, retention, churn, loyalty, and lifetime value.
• Conduct surveys, interviews, focus groups, and other qualitative and quantitative research; design questionnaires and coordinate feedback programs.
• Analyze survey results and translate findings into clear business recommendations.
• Conduct competitor and market analysis; track consumer trends, sentiment, brand perception, satisfaction, and customer experience indicators.
• Analyze customer feedback from surveys, reviews, social media, support interactions, and other channels; build customer personas and audience profiles.

Collaboration and reporting

• Partner with Marketing to evaluate campaign effectiveness and with Product to inform development, enhancement, positioning, and prioritization.
• Collaborate with Sales and Customer Success on customer needs and account trends; support Customer Experience with satisfaction, complaints, service quality, and feedback insights.
• Develop dashboards and reports, monitor customer KPIs, investigate changes, and present findings to senior management and cross-functional teams.
• Conduct ad hoc analysis, pricing sensitivity and promotional analysis, and customer-demand forecasting and scenario analysis.
• Translate complex data into practical recommendations and maintain documentation of methods, data sources, assumptions, and analytical frameworks.
• Improve insight methodologies, reporting processes, and analytical approaches continuously.

Requirements

• Bachelor's degree in Marketing, Business, Economics, Statistics, Psychology, Data Analytics, Market Research, or a related field.
• Previous experience in Customer Insights, Consumer Insights, Market Research, Customer Analytics, Business Analytics, or a similar role.
• Strong understanding of consumer behavior, customer journeys, segmentation, and market research; strong analytical and quantitative skills and attention to detail.
• Experience with customer, transaction, survey, marketing, or behavioral datasets.
• Strong Microsoft Excel proficiency, including pivot tables, formulas, lookups, and data analysis.
• Knowledge of qualitative and quantitative research methods and experience designing surveys, questionnaires, interviews, or focus groups.
• Ability to interpret statistical findings, combine quantitative data with qualitative feedback, and communicate complex insights to non-technical stakeholders.
• Strong critical thinking, problem-solving, presentation, project management, organization, and collaboration skills; commercial awareness.

Preferred tools and experience

• Power BI, Tableau, Looker, or similar data visualization tools are advantageous.
• Familiarity with CRM and customer-data platforms is preferred.
• SQL, statistical analysis, or analytical programming experience is an advantage.
• Executive-level reporting and presentation experience is preferred.

Benefits and development

• Competitive salary and comprehensive employee benefits; the posting does not specify a salary cadence.
• Opportunity to work on customer and consumer research with measurable business impact and cross-functional exposure.
• Professional development and access to analytics, CRM, research, and visualization platforms; support for relevant certifications.
• Opportunities to lead research and insight projects, contribute to strategic decisions, and progress into customer insights, analytics, or market research leadership roles.