CRM Tech Lead

The role

What you’ll work on

• Own CRM channel strategy and a 12-month technical roadmap for automation, personalization, and channel optimization.
• Architect and build Braze lifecycle journeys using trigger logic, decisioning, dynamic content, and connected content.
• Implement next-best-action outputs and other strategic inputs accurately in the platform.
• Run deliverability and QA across CRM channels, protecting inbox placement and maintaining send hygiene.
• Own performance reporting and use channel and campaign data to improve automation logic, content strategy, and audience targeting.
• Manage agency briefings, review outputs, and hold partners accountable to timelines and outcomes.

What the employer is looking for

• Use AI in day-to-day work and have started changing approaches to building, testing, and optimizing CRM programs.
• Deep hands-on Braze experience, or equivalent depth in Klaviyo, Iterable, or Salesforce Marketing Cloud; build and configure journeys directly.
• Own a CRM or marketing automation program end to end, from strategy through execution, QA, and performance reporting.
• Translate segment logic, next-best-action outputs, and customer briefs into live CRM programs.
• Work confidently with customer data and dashboards, translating insights into optimization decisions.
• Use large, rich customer datasets to create personalized programs based on behavior, preferences, and lifecycle stage.
• Collaborate with data, analytics, merchandising, and product teams without relying on direct authority.
• Manage agency or vendor relationships and hold partners accountable for performance and timelines.
• Communicate clearly and present CRM strategy and results to senior stakeholders.

Work arrangement

• Sydney-based role with a flexible mix of office and home working.

Benefits

• Development opportunities include lunch-and-learns, secondments, and learning courses through Go1.
• Flexible working, employee discounts, product samples, pawrental and wellbeing leave, volunteer days, and a fitness partnership are offered.

About Pet Circle