CRM Specialist

Overview

CRM Specialist

CleverTap, Braze

Key Responsibilities

• Manage and implement CRM strategies to increase customer retention and improve loyalty.
• Analyze customer data to identify segments and understand user behavior.
• Design and execute customer journeys and lifecycle campaigns using platforms like CleverTap, Braze, or WebEngage.
• Prepare weekly and monthly analytical reports to evaluate campaign performance and insights.
• Collaborate closely with Marketing, Tech, and Customer Service teams to enhance the overall customer experience.
• Conduct A/B testing before campaign launches to ensure message accuracy and timing effectiveness.
• Continuously review and validate data within the CRM platform to ensure accuracy and resolve any issues.
• Propose creative and innovative ideas to boost customer engagement and retention.

Requirements

• Bachelor's degree in Marketing, Business Administration, Data Analytics, or related field
• Proven experience in CRM management, marketing automation, or customer lifecycle marketing.
• Hands-on experience with CRM platforms (e.g., CleverTap, Braze, WebEngage, or similar).
• Strong analytical and problem-solving skills with the ability to interpret customer data.
• Excellent communication and collaboration skills.
• Attention to detail and a passion for improving the customer experience.

Sweater

• , we believe in building lasting customer relationships through data, creativity, and collaboration.
• You'll be part of a forward-thinking team that values innovation, ownership, and impact.
• Opportunities for growth and professional development
• Dynamic and collaborative work environment