CRM Specialist
Skills
About This Role
Overview
We are looking for a passionate
CRM Specialist
to manage and execute customer relationship strategies that enhance retention, loyalty, and engagement.
The ideal candidate will be data-driven, detail-oriented, and experienced in CRM tools such as
CleverTap, Braze
, or
WebEngage.
You ll play a key role in building personalized customer journeys, analyzing performance, and optimizing campaigns to deliver exceptional customer experiences.
Key Responsibilities
- Manage and implement
- CRM strategies
- to increase customer retention and improve loyalty.
- Analyze customer data to identify
- segments
- and understand user behavior.
- Design and execute
- customer journeys
- and lifecycle campaigns using platforms like
CleverTap
,
Braze
, or
WebEngage
- .
- Prepare
- weekly and monthly analytical reports
- to evaluate campaign performance and insights.
- Collaborate closely with
- Marketing, Tech, and Customer Service teams
- to enhance the overall customer experience.
- Conduct
- A/B testing
- before campaign launches to ensure message accuracy and timing effectiveness.
- Continuously review and validate data within the CRM platform to ensure accuracy and resolve any issues.
- Propose
- creative and innovative ideas
- to boost customer engagement and retention.
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