CRM Operations Manager

Build and deploy CRM campaigns using approved templates, modules, and content components in SFMC and AJO

Configure and execute email campaigns, customer journeys, triggered communications, and audience-targeted initiatives

Translate creative assets into production-ready customer communications

Partner with Email Design Leads to implement email designs accurately across templates and platforms

Collaborate with Copywriting teams to ensure messaging is implemented correctly

Work closely with QA to validate functionality, rendering, personalization, and audience targeting before deployment

Coordinate with GTM teams to support campaign schedules and launch readiness

Configure audience segments, dynamic content, links, personalization, and tracking parameters

Partner with Data Management teams to validate audience selections and ensure customer segments are accurately configured and activated for campaign execution

Conduct end-to-end testing across devices and email clients

Execute campaign deployments according to established processes and governance standards

Monitor campaign execution and troubleshoot issues

Maintain campaign documentation and production schedules

Bachelor's degree in Marketing , Communications, Business, Information Systems, or a related field

5 + years of experience in CRM operations, email marketing, campaign execution, or marketing automation

Hands-on experience with SFMC, AJO, or similar platforms

Experience building and executing email campaigns using templates and modular content systems

Understanding of email marketing best practices and audience segmentation

Experience collaborating with creative, copywriting, QA, marketing, and technology teams

Strong attention to detail and ability to manage multiple campaigns

Knowledge of email rendering, testing methodologies, and QA processes

Strong organizational, communication, and project management skills

SFMC, AJO, or related certifications are a plus