CRM & Loyalty Manager
Skills
About This Role
Overview
Our client is a leading organization seeking a strategic and results-driven CRM & Loyalty Manager to join the Marketing division.
This role is responsible for driving customer growth, retention, and Customer Lifetime Value (CLV) through data-driven CRM and loyalty strategies.
The successful candidate will own the end-to-end customer lifecycle and build high-impact programs that maximize engagement, repeat usage, and cross-sell opportunities across products.
Description
- Define and lead the CRM strategy across the full customer lifecycle including onboarding, activation, engagement, retention, and reactivation.
- Identify growth opportunities across the customer funnel and convert them into measurable CRM initiatives.
- Drive improvements in retention, repeat usage, customer engagement, and Customer Lifetime Value (CLV).
- Design and manage the loyalty program framework including rewards, tiers, and engagement mechanics.
- Develop customer value propositions aligned with different segments such as behavioral groups, value tiers, and demographic segments.
- Oversee the design and execution of multi-channel CRM campaigns across SMS, push notifications, email, and in-app messaging.
- Align closely with commercial, product, and risk teams to maximize CRM-driven business outcomes.
- Define and track CRM and loyalty KPIs including retention, engagement, conversion, repeat usage, churn, and CLV.
- Own business requirements for CRM, CDP, and loyalty platforms.
- Work closely with data and technology teams to enable Customer 360 views, improve data quality, and enhance segmentation capabilities.
- Ensure CRM and loyalty tools are fully utilized to support growth objectives.
- Lead and develop the CRM and loyalty team while ensuring high performance and accountability.
- Collaborate with Marketing, Product, Risk, Data, and Analytics teams to align growth goals with customer experience excellence.
- Perform any other related duties as assigned by management.
Your resume, rewritten
for this exact role.
Sign up free — Base Career tailors your CV to this job description in 60 seconds.
01 / 05
Resume Tailored to This Job
Your keywords, structure, and story — rewritten to match this exact role and pass ATS filters.
Free · No card · 60 seconds
02 / 05
Cover Letter for This Role, Done
Job-specific cover letters written in Gulf professional tone — ready in seconds, not hours.
Free · No card · 60 seconds
03 / 05
See How Well You Fit This Role
AI match score with clear reasons — know your fit before investing time in the application.
Free · No card · 60 seconds
04 / 05
Apply in One Click
Autofill any application form on Workday, LinkedIn, Bayt, Greenhouse — with your tailored content.
Free · No card · 60 seconds
05 / 05
Track It. Follow Up at the Right Time.
Visual pipeline for every application with AI-timed follow-up reminders so nothing slips.
Free · No card · 60 seconds
Similar Jobs
Insights & Analytics Manager.CRM & Loyalty
Panda Retail Company – Savola Group · Jiddah
Job Description Job Purpose: The Shopper Insights Manager is responsible for developing a deep understanding of customers, shoppers, and market dynamics to support strategic decision-making across the organization. The r
Skills
CRM & Sales Support Assistant
Client of Tawzef · Riyadh
Maintain accurate CRM data, track sales activities, support proposals, generate reports, and ensure adherence to sales processes with strong Excel skills.
Skills
CRM & Revenue Operations Systems Administrator
Mozn · Riyadh
Administer and configure GTM systems, manage data integrations, provide technical support, ensure compliance, and deliver reporting insights for effective operations.
Skills
Professionals hired via Base Career
“I kept getting rejections from London. Base Career rewrote my CV for Dubai, and I landed Emirates in 3 weeks.”
Sarah M. · Marketing Manager
🇬🇧 UK → 🇦🇪 Dubai
“50 applications in Canada, zero replies. Base Career tailored my resume for Riyadh and I got 4 interviews within a month.”
James T. · Software Engineer
🇨🇦 Canada → 🇸🇦 Riyadh
“The cover letters matched Gulf tone immediately. I got hired by a semi-government team in Doha on my first round.”
Maya R. · Product Manager
🇺🇸 USA → 🇶🇦 Doha
“As an expat I had no idea how Gulf CVs work. Base Career nailed it. Offer from a Big 4 in Abu Dhabi in 6 weeks.”
Priya K. · Finance Analyst
🇮🇳 India → 🇦🇪 Abu Dhabi
2.2K+
Cover Letters & Follow-ups
1.8K+
Resumes Tailored
190.5K+
Jobs Tracked
Trusted by professionals at
Stop applying blindly.
Start getting hired.
Base Career automates the hardest parts of job searching — apply smarter, not harder.
AI Resume in 60s
Your resume rewritten for this exact role using the job description as the brief.
ATS-Optimized
Get past automated screening filters with the right keywords matched to each job.
Application Tracker
Track every job, follow-up, and interview in one visual kanban board.
Free plan · No credit card required