CRM Campaigns Manager - Talent Attraction

Job Purpose

CRM Campaign Manager

Why This Role Matters

• As the Emirates Group scales, we are moving from reactive hiring to building long-term talent pipelines.
• This role ensures we:
• Engage talent before the point of application
• Improve pipeline quality and conversion
• Deliver a more personalised and consistent candidate experience

In This Role You Will

• Design and deliver CRM engagement journeys: Build and operationalise persona-based nurture journeys, outreach sequences and engagement flows aligned with hiring priorities and candidate experience frameworks.
• Build and nurture talent pipelines: Create, segment and manage targeted talent pools, including re-engagement of silver medallists and priority talent segments, ensuring strong pipeline readiness.
• Execute multi-channel CRM campaigns: Deliver targeted, employer brand-aligned messaging across talent communities to drive meaningful engagement.
• Optimise performance through data: Apply A/B testing, funnel optimisation and behavioural analytics to continuously improve engagement quality, response rates and conversion into recruiter pipelines.
• Track and report campaign impact: Monitor key metrics including open rates, response rates, time-to-engage and pipeline conversion, using insights to refine and improve campaign effectiveness.
• Own CRM campaign standards and best practices: Act as a subject matter expert for CRM engagement, defining campaign design standards and guiding best practice across teams.
• Collaborate across the ecosystem: Partner with Recruitment, Corporate Communications, Marketing & Brand and HR Technology teams to ensure CRM campaigns are aligned with hiring priorities, brand standards and platform capabilities.

Qualification

• To be successful in this role, you must meet the following requirements:
• Bachelor / Master’s Degree (or equivalent) in Marketing, Communications, HR or related field
• Minimum 8 years’ experience in digital marketing or talent engagement within a large, complex organisation.
• Experience designing and executing segmented CRM campaigns
• Strong track record in managing multi-touch nurture journeys
• Solid understanding of funnel metrics and conversion optimisation
• Hands-on experience with CRM platforms (e.g. Avature, Salesforce, HubSpot)

You'll Have An Edge If You Have

• Experience in Talent Acquisition or Employer Branding
• Experience working with corporate communications or brand teams
• Strong copywriting and engagement messaging capability
• Analytical mindset with ability to translate data into action
• Effective stakeholder management across multiple functions
• Strong organisation and prioritisation skills
• If you’re looking to work at scale, build meaningful candidate relationships and see the direct impact of your work on how talent engages with a global organisation, this is your opportunity to be part of what comes next.

Salary