CRM and Email Marketing Specialist
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Key skills for this role
About the Role
Manage customer communication and retention through CRM systems, email campaigns, and automation, requiring strong analytical and segmentation skills.
Key Skills for This Role
Full Job Posting
Role Overview
We are looking for a CRM & Email Marketing Specialist to manage customer communication, automation, and retention across all group businesses.
Group Structure (Important)
This role will manage CRM and customer communication across all group brands, including both B2B and B2C segments, requiring strong organisation and segmentation skills.
Key Responsibilities
- Manage CRM systems (e.g. HubSpot / Klaviyo)
- Build and execute email campaigns (promotions, launches, B2B outreach)
- Create automated flows:
- Welcome flows
- Abandoned cart
- Re-engagement campaigns
- Segment customer and B2B databases
- Manage WhatsApp marketing campaigns
- Track performance (open rates, conversions, retention)
- Work closely with marketing team to support campaigns
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