Creator Partnerships Manager

Role overview

Creator relationships and deals

• Find and vet creators across TikTok, Instagram, and YouTube, and build a tiered portfolio based on engagement and conversion economics.
• Build relationships with creators, talent managers, and agencies, including long-term ambassador relationships; represent Vessi at industry events.
• Lead outreach through signed agreements and negotiate rates, deliverables, usage rights, exclusivity, and paid amplification terms.
• Structure deals with ROI targets, affiliate components, and renewal triggers; model campaign economics and recommend deals for approval.
• Partner with the Head of Brand Partnerships on high-value creators, ambassador agreements, large commitments, and complex deals.

Briefs, creative, and reporting

• Develop briefs from marketing priorities, product focus, and past learnings; shape integrations that meet messaging requirements and fit creator styles.
• Review scripts, integrations, and content for accurate positioning, campaign requirements, and FTC and Ad Standards disclosures.
• Plan content reuse across paid social, whitelisting, Spark Ads, and owned channels; submit briefs and creative direction for approval.
• Report on spend, revenue, ROI and ROAS, CAC, cost per view and acquisition, and creator performance using Northbeam.
• Track relationship health and recommend creators to renew, scale, move into ambassador deals, or return to the affiliate program.
• Use AI tools for creator discovery, vetting, and reporting; the description says Claude is used daily and expected.

Qualifications and requirements

• At least 3 years of experience in influencer marketing, affiliate marketing, creator partnerships, or talent management.
• An existing creator, manager, or agency network and a record of partnerships renewed through strong relationships.
• Proven ability to manage paid creator campaigns from outreach through reporting.
• Knowledge of TikTok, Instagram, and YouTube platform dynamics, creator-tier economics, and social commerce.
• Strong negotiation, analytical modeling, verbal and written communication, organization, and self-direction.
• Able to manage concurrent relationships and thrive in a fast-paced, evolving environment.

Preferred experience

• Experience with influencer platforms, attribution tools, and AI-assisted creator discovery is a nice to have.
• Affiliate program experience with tracking, attribution, commissions, and payouts is a nice to have.

Compensation

• Salary is listed as CAD $75,000–$85,000 annually.