Creative Lead

Creative Leadership

Be a key senior leader in DAZN’s internal global creative agency, Balboa Global.

Lead the creative vision and execution of marketing campaigns supporting NBA and NHL regional rights portfolios in market.

Develop innovative campaign concepts that drive brand awareness, tune-in, fan engagement, subscription acquisition, and retention.

Ensure consistent brand storytelling across all consumer touchpoints.

Translate business objectives into compelling creative strategies and audience-focused campaigns

Campaign Development

Oversee end-to-end development of integrated marketing initiatives, including: Season launches, Rivalry and marquee matchups, Playoff campaigns, Streaming and subscription promotions, Community and fan engagement initiatives, Sponsorship and partnership activations, Create campaign frameworks adaptable across multiple regional markets while maintaining local relevance.

Content & Asset Production

Direct the creation of creative assets across: Broadcast promotions, Video and motion graphics, Social media content, Digital advertising, Out-of-home advertising, Radio, CRM and email marketing, Experiential and event branding

Partner with internal production teams, agencies, designers, editors, and freelancers to deliver high-quality creative work.

Team Leadership

Lead, mentor, and inspire a multidisciplinary team of designers, copywriters, producers, editors, and creative managers.

Foster a culture of innovation, collaboration, and creative excellence.

Establish creative standards, workflows, and quality control processes.

Stakeholder Collaboration

Partner closely with marketing, programming, media, partnerships, sales, social media, and analytics teams.

Serve as the primary creative lead in discussions with league partners, team representatives, and rights holders.

Present creative concepts and campaign strategies to executive leadership and key stakeholders.

Performance & Optimization

Utilize audience insights, performance metrics, and fan behaviour data to inform creative decision-making.

Continuously optimize campaign effectiveness through testing, measurement, and post-campaign analysis.

Stay ahead of emerging trends in sports marketing, digital media, fan engagement, and content consumption.

Bachelor's degree in Marketing, Advertising, Communications, Design, or a related field.

10+ years of creative leadership experience in sports, entertainment, media, streaming, or consumer brands.

Proven experience leading large-scale integrated marketing campaigns.

Strong portfolio demonstrating exceptional creative thinking, storytelling, and brand-building capabilities. Experience managing and developing high-performing creative teams.

Deep understanding of sports culture, fan engagement, and live-event marketing.

Expertise across video, digital, social, broadcast, and traditional creative channels.

Strong presentation, communication, and stakeholder management skills.