Creative Lead

Company Description

Role Description

Creative / Design Leadership & Brand Responsibility

• Develop innovative product and gift concepts from ideation through final production, ensuring creativity, functionality, and market appeal.
• Prepare production ready artwork and coordinate with suppliers, manufacturers, and printing vendors to ensure accurate execution of designs.
• Research and develop unique luxury gifting concepts inspired by UAE culture, heritage, and premium market trends.
• Conceptualize, design, develop, and implement impactful design strategies that reflect FBMI’s positioning in every visual element.
• Continuously advance the brand’s visual identity, ensuring consistency, refinement, and creative innovation across campaigns, digital platforms, and brand assets.
• Drive brand storytelling through outstanding design, setting the standard for visual excellence.
• Research market trends, materials, and sustainability options for product and packaging innovation.
• Develop mock-ups, prototypes, and final packaging artwork for production.
• Translate concepts into creative designs that align with business and marketing goals.
• Support new product launches through creative direction and packaging development.
• Lead the rebranding of existing brands within FBMI portfolio.
• Ensure the final Quality of the Product/ Production.

Marketing / Strategy & Planning

• Create high-quality visual and written content for social media, websites, and marketing campaigns.
• Developing annual marketing plan according to the market need and allocate resources on various marketing activities (newspapers, magazines, etc).
• Plan and manage content calendars to ensure timely delivery of campaigns.
• Managing marketing budgets to control various marketing resources and to ensure they are according to the specific marketing purposes.
• Managing advertising and on ground activities such as events, product launches, seminars, receptions, etc. to maintain a check and balance on its successful implementation and execution to achieve Marketing objectives.
• Planning PR activities and CSR (Corporate Social Responsibility) events for uplifting the image of the company and for gaining a competitive advantage.
• Create multi-channel marketing plans with clear objectives for various segments.
• Campaign Management, plan, execute, and optimize campaigns from start to finish, overseeing digital, social, content, and paid media.
• Team Management / Performance & team leadership:
• Managing day to day marketing operations so that timely decisions can be taken on the most appropriate proposals to meet marketing objectives.
• Media interviews and point of contact so that accurate information must be given and the company’s reputation can be protected and enhanced.
• Carry out timely appraisals and file for any critical incidence of records which may be reviewed during annual appraisals
• Manage, train, and guide marketing teams or external agencies.
• Review and monitor the implementation of the marketing plan and results achieved on a weekly basis.
• Ensure leads process is in place with specific monitoring criteria.
• Ensure active involvement to enhance customer visits to the showroom by facilitating marketing campaigns / promotion activities and devise a tool where the success ratio for such activities may be captured and utilized for further analysis.
• Work with sales, and senior leadership to align marketing with business objectives.
• Set KPIs, analyse campaign performance, and report on results.
• Oversee website, email, and social media marketing.

Market Research

• To be aware of all market developments and changes and recommend action to meet changing circumstances.
• Have a clear understanding of competitors in respect of competitive offers and product launches according to the market.
• Conduct research, analyze consumer trends, and identify new market opportunities.

Qualifications

• Bachelor’s degree from an accredited university in graphic design or any related field.
• Minimum 5 Years of Creative & Product Development Experience.
• Minimum 5 Years within the Creative and Marketing Industry.
• Experience in Graphic design, digital marketing, content, and data analytics.
• Ability to translate business goals into marketing strategies.
• Advanced proficiency in Adobe Creative Suite, Figma, and emerging AI design tools (Firefly, Midjourney, Runway, etc.).
• Deep understanding of brand systems, design thinking, and luxury storytelling.