Coordinator

Employment Type: Full-time

Location: Remote, with occasional travel to the office, events and photoshoots

Reporting to the Marketing Director, the Social Media & Content Coordinator will be responsible for bringing the IRIS brand to life across social platforms and helping build a strong, relevant and distinctive social presence.

Passionate about social media, content creation and emerging trends, this person also has a strong affinity for fashion, premium brands, lifestyle trends and vision health.

Creative, curious and highly hands-on, they know how to turn an idea, product, trend or vision health topic into relevant and engaging content.

Contribute to the execution of IRIS’ content strategy across Facebook, Instagram, Pinterest, TikTok and LinkedIn.

Support the editorial calendar based on brand priorities, campaigns and launches.

Propose creative concepts, formats and creative approaches tailored to each platform to build a current and distinctive social presence.

Contribute to a consistent, relevant and distinctive brand presence across social media.

Produce and publish social-first content tailored to each platform, including Reels, TikToks, Stories, carousels, LinkedIn content and more.

Own the content creation process from ideation to publication, including planning, shooting, editing and copywriting.

Create agile and engaging content that showcases trends, eyewear, brands and vision health, whether in-store, at events or through brand collaborations.

Collaborate with internal teams, eye care professionals, partner brands, creators and influencers.

Support the coordination and execution of social media projects and brand activations from ideation through execution.

Develop and execute social activations supporting IRIS campaigns, IRIS locations, product launches and partner brand collaborations.

Coordinate follow ups with internal teams, partner brands, agencies, creators and influencers to ensure smooth and timely execution.

Manage briefs, timelines and deliverables while ensuring alignment with brand objectives.

Manage multiple projects simultaneously with strong organization, attention to detail and autonomy.

Support the amplification of content and campaigns across Meta platforms.

Set up and monitor paid social campaigns.

Identify organic content with strong amplification potential.

Monitor key performance indicators and contribute to the ongoing optimization of content and campaigns.

Monitor trends, conversations and creators to identify relevant opportunities for the brand and help drive community engagement.

Track content and platform performance to identify key learnings and opportunities to continuously optimize the content strategy.

University degree in Marketing, Communications or a related field.

Minimum of 2 years of experience in social media, content creation or content marketing.

Passion for social media and a strong interest in fashion, premium brands, lifestyle and vision health.

Ability to independently create content from concept to publication (photo and video), with excellent writing skills.

Creative, detail-oriented, organized and self-driven.

Knowledge of Meta Ads Manager is an asset.

Bilingualism in French and English is a strong asset.