Content Strategist

Role Overview

Workplace and Employment

• The role is part-time and based in Dubai, UAE.
• The work location is in person.

Content Strategy Responsibilities

• Develop creative content ideas and monthly and weekly plans based on client objectives.
• Create concepts for Instagram Reels, TikTok, Stories, and other short-form content.
• Turn client services, expertise, daily operations, and customer questions into engaging content.
• Develop educational, entertaining, awareness, trust-building, and conversion-focused content.
• Research trends and adapt them to each client's brand without simply copying competitors.

Organic Content and Production

• Develop organic content that feels natural, authentic, relatable, and native to Instagram and TikTok.
• Create concepts that can be filmed effectively using a smartphone.
• Apply smartphone framing, angles, lighting, storytelling, and short-form video structure.
• Create hooks, concepts, angles, and basic video scripts.
• Develop ideas that encourage comments, shares, saves, inquiries, and audience interaction.

Collaboration and Optimization

• Work with content creators, videographers, video editors, graphic designers, social media managers, and account managers.
• Participate in brainstorming and client content planning.
• Understand target audiences and keep ideas consistent with brand identity and marketing objectives.
• Analyze content performance and develop new ideas based on results.
• Maintain a consistent flow of original and practical ideas across multiple accounts.

Requirements

• Professional experience in content strategy, social media content, or a closely related role is mandatory.
• Digital marketing, advertising, or social media agency experience is strongly preferred.
• The candidate must reside in Dubai, UAE.
• Excellent English communication and strong knowledge of Instagram, TikTok, Reels, Stories, short-form video, and organic content are required.
• Arabic is advantageous but not mandatory for highly proficient English speakers.
• The role requires creative thinking, idea generation, attention to detail, organization, deadline management, and professional collaboration.
• The position is not entry-level and requires proven experience developing original, practical, high-quality content ideas.

Preferred Industry Experience

• Experience with automotive, car care and detailing, luxury services, hospitality, restaurants, retail, or other service-based businesses is relevant.
• Automotive content experience is considered a strong advantage.

Recruitment Process

• Candidates may be asked to complete a practical content strategy test using a sample business.
• Applicants should provide a CV and portfolio, content plans, social media accounts, campaigns, or content concept examples.

Compensation

• Compensation is AED 3,000 per month.