Content Executive

Overview

Key Responsibilities

• ***Content creation and production***
• Plan, shoot, and edit short form photo and video content including Reels, TikTok, Stories, static posts, and carousels. Ensure all content aligns with Brau’s brand guidelines while remaining engaging and platform native.
• ***Social first storytelling***
• Develop content that feels authentic to each platform, using trending formats, audio, and storytelling techniques to maximize reach and engagement.
• ***Local cultural relevance***
• Incorporate UAE specific cultural moments, lifestyle trends, and seasonal events to ensure content feels locally relevant and resonates with the regional audience.
• ***Multi channel execution***
• Adapt content for both organic social media and paid advertising placements including social feeds, stories, and performance ads. Ensure assets are optimized for platform specifications and marketing objectives.
• ***Content planning and coordination***
• Work closely with the central marketing team to develop and execute monthly content calendars. Manage shoot planning, timelines, approvals, and asset delivery while maintaining clear organization of content pipelines.
• ***Project and asset management***
• Track projects, deadlines, and content assets using Notion or a similar workflow tool to ensure visibility and efficient collaboration across teams.
• ***Performance awareness and optimization***
• Monitor basic content performance signals across organic and paid channels. Identify patterns in engagement and creative performance and apply insights to continuously improve future content.

Requirements

• Two to four years of experience in social media content creation, digital marketing, or a similar role.
• Strong ability to shoot and edit high quality social first content using mobile or camera equipment. Proficient in editing tools such as CapCut, Adobe Premiere Pro, Final Cut, or similar.
• Deep understanding of TikTok and Instagram formats, trends, and algorithm driven content strategies.
• Able to identify trends early and translate them into content that aligns with brand tone and marketing objectives.
• Highly organized, proactive, and comfortable working in a fast paced environment while coordinating with cross functional teams including marketing, creative, and performance teams.
• Strong understanding of the UAE market, audience behaviors, and cultural nuances.