Content Creator & Social Media Coordinator
Role Overview
The Content & Social Media Specialist will be responsible for creating visual content for Wslicensing's character brands, including Anirollz and Hakongee.
This position combines product photography, short-form video production, graphic content creation, and social media management.
The ideal candidate is creative, organized, detail-oriented, and comfortable managing content from initial concept through final posting.
Key Skills for This Role
Full Job Posting
Key Responsibilities
- Photography & Visual Content
- Product photography for Anirollz, Hakongee, and other brands for e-commerce, marketing material / promotional use, and social media
- Take product sample photos for the production team
- Create concept and lifestyle photography for e-commerce, catalogs, wholesale, and marketing
- Edit, retouch, organize, and manage photo assets
- Develop creative concepts, mood boards, and visual direction for new product launches
- Social Media & Content Creation
- Plan and maintain social media content calendars for Anirollz and Hakongee
- Create, schedule, and publish content across social media platforms
- Plan, film, and edit short-form video content for Instagram, TikTok, YouTube, and other channels
- Produce lifestyle, campaign, and promotional video content, from concept to final edit
- Write captions and prepare content for scheduled posting
- Research social media and content trends
- Review content performance and basic social media analytics
- Manage social media accounts and online communities, including comments and DMs
- Coordinate social media collaborations when needed
- Graphic & Motion Content
- Create social media content and promotional materials using Adobe Photoshop, Illustrator, Canva, CapCut, or similar tools
- Create basic motion graphics using Adobe After Effects
- Resize and adapt visual assets for different digital and social media platforms
- Maintain consistent brand identity and visual standards across content
Qualifications
- Portfolio demonstrating photography, video, graphic design, or social media content required
- 1 to 2 years of experience in social media content creation, photography, digital content, or a related field preferred
- Strong photography and photo-editing skills
- Experience creating and editing short-form video content
- Working knowledge of Adobe Photoshop and Illustrator
- Experience with Adobe After Effects, Premiere Pro, or CapCut is preferred
- Experience with Canva or similar design tools
- Familiarity with Instagram, TikTok, YouTube, and other social media platforms
- Good understanding of current social media and content trends
- Strong visual sense and attention to detail
- Ability to manage multiple projects and meet deadlines
- Ability to work independently from concept through final execution
- Strong organizational and communication skills
Preferred Qualifications
- Experience with consumer products, toys, character brands, lifestyle products, or e-commerce
- Experience with product and lifestyle photography
- Experience managing brand social media accounts
- Experience creating content for product launches and marketing campaigns
- 1 to 2 years of experience in social media content creation, photography, digital content, or a related field preferred
- Experience with Adobe After Effects, Premiere Pro, or CapCut is preferred
About WSLicensing, Inc.
Global character-licensing company developing and commercializing plush toys and lifestyle goods for fans of all ages.
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