Content Creator – Photography & Videography

Overview

• Responsible to develop, manage and lead the content creation strategy for the Company and its brands, across all offline and online marketing and advertising channels, including product shoots, videos creation & edits, and visual content development, in compliance with Company Branding standards and marketing SOPs.
• Work in a fast-paced environment, shooting as well as editing content to accurately reflect the brand for marketing collaterals including advertising campaigns, social media initiatives, digital marketing, and event content.
• Analyse the outcomes ensuring the content has targeted reach and that all content is in line with our brand identity and F&B industry-best practices.
• Managing the day-to-day content creation activities and contribute towards Company’s long-term marketing and content strategy goals.
• Responsible for planning, creating, and updating visual identity and visual content creation strategy of the Company, with a focus on photography and videography.
• Enhance the online experience on the website and social media and plan out the Company’s branding content for the wider portfolio.
• Serve as the brands primary videographer and photographer for the creation of all marketing content including but not limited to promotional videos, advertising campaigns, new business and digital media requirements.
• Capture high quality event content capturing fun, brand friendly moments both candid and on some occasions staged.
• Develop product content including but not limited to food & drink, locations, staff, clothing.
• Develop content for marketing collateral and digital marketing contents for all platforms in line with Company’s branding strategy and SOPs.
• Utilize all the social media channels to the fullest, making sure content is drawing sufficient exposure and reach in view of prescribed KPIs
• Responsible for all photographic and video content from start to finish including capturing
• content and editing for the needs of output.
• Curate a strong gallery of aspirational images and video content which will be used to reflect the brand in marketing and press.
• Play a key role in assisting to shape the visual storyline of content touchpoints while assisting to maintain the brands digital assets.
• Use various media including graphics, animations, data visualisation, music and voice overs to create professional grade content.
• Coordinate all activities and materials supporting each photographic and video shoot project
• To work with clearly detailed content briefs provided as well as creating content briefs
• Secure and archive permissions for use of photo images for individuals
• To be up to date on video and photography trends to ensure we are at the forefront of content.
• Participate in marketing meetings
• Assisting the marketing team with daily marketing tasks and obtaining all creative and marketing objectives
• Measure and report on the performance of campaigns, gain insight and assess against goals
• Researching demand for the organization's products and services in view of the campaign’s outcomes.
• Evaluating competitors
• Build brand awareness and positioning.
• Be updated of the latest trends and industry-best practices in F&B industry and adapt the content strategy accordingly.

Job Types: Full-time, Permanent