Content Creator

Position overview

Planning and social media

• Develop content plans and calendars aligned with brand, marketing, campaign, and business objectives.
• Research audiences, trends, competitors, and topics; develop concepts, scripts, storyboards, captions, and campaign assets.
• Create platform-specific content for Instagram, TikTok, YouTube, Facebook, LinkedIn, and other channels.
• Monitor trends and support community engagement by responding to comments, messages, and questions when required.

Production and writing

• Plan and produce photography and video for social media, websites, ads, campaigns, products, events, and corporate communications.
• Write and edit captions, posts, articles, website copy, product descriptions, scripts, emails, and campaign materials.
• Edit photos and videos; create graphics, thumbnails, presentations, and digital assets using suitable creative tools.
• Coordinate with photographers, videographers, designers, influencers, models, employees, customers, and external creators.

Campaigns and performance

• Support launches, promotional and seasonal campaigns, events, partnerships, brand activations, influencer campaigns, and UGC initiatives.
• Monitor reach, impressions, engagement, views, watch time, clicks, followers, conversions, and audience growth.
• Use performance insights, basic A/B testing, competitor monitoring, and industry trends to improve future content.

Brand and content management

• Maintain brand consistency, content accuracy, professional quality, and organized digital asset libraries.
• Coordinate approvals and manage permissions, copyrights, image rights, music licensing, privacy, and usage approvals.
• Protect confidential information and manage multiple projects to agreed timelines and quality expectations.

Candidate requirements

• Proven experience in a Content Creator or similar role and a strong portfolio of social, video, photography, graphic, or written content.
• Strong platform knowledge, storytelling, writing, creative concept development, and practical short-form video and social content editing experience.
• Familiarity with Canva, Adobe Creative Cloud, CapCut, Premiere Pro, Photoshop, Lightroom, or similar tools.
• Understanding of content planning, scheduling, analytics, engagement, digital marketing, audience behavior, platform algorithms, and emerging formats.
• Strong organization and time management; able to translate marketing objectives into creative content and manage multiple deadlines.
• A relevant diploma or degree is preferred; experience in influencer marketing, UGC, SEO, paid social, event coverage, or performance marketing is advantageous.