Content & Creative Specialist

Job Summary

Content & Creative Specialist

Content Creation & Copywriting

• Create engaging Arabic and English content for Instagram, TikTok, Snapchat, Facebook, website, WhatsApp campaigns, ecommerce, and partner channels.
• Write captions, short-form copy, campaign messages, product descriptions, promotional content, and story/reel scripts.
• Develop content ideas for fragrance products, scent machines, home fragrance, retail campaigns, B2B offers, and seasonal promotions.
• Localize content to fit GCC audience behaviour, culture, language, and buying preferences.
• Ensure all written content is clear, attractive, brand-aligned, and suitable for the target audience.

Creative Planning & Campaign Support

• Assist in preparing monthly content calendars aligned with campaigns, product launches, retail promotions, and seasonal events.
• Create creative briefs for designers, photographers, videographers, influencers, and agencies.
• Support campaign concepts for Eid, Ramadan, summer, mall activations, new launches, kiosk promotions, ecommerce offers, and B2B campaigns.
• Suggest new creative directions based on social trends, customer insights, competitors, and brand objectives.
• Adapt campaign materials for regional partners, agents, and different sales channels.

Social-First Content Production

• Capture basic mobile-first content for reels, stories, TikTok, behind-the-scenes coverage, product highlights, and event activities.
• Support the creation of reels, short videos, product demos, scent experience content, and lifestyle visuals.
• Coordinate with designers and video editors to produce high-quality social-first creatives.
• Provide direction for photo and video shoots when needed.
• Ensure content is visually attractive, modern, and aligned with Dr. Scent brand identity.

Brand Consistency

• Ensure all content and creative materials follow company brand guidelines, tone of voice, and visual identity.
• Review content before publishing to avoid spelling, grammar, pricing, product, or branding mistakes.
• Maintain a content library for captions, visuals, reels ideas, campaign concepts, and product messaging.

Requirements

• 2–5 years of experience in content creation, creative marketing, social media content, or digital marketing.
• Fluent in Arabic and English, written and spoken.
• Strong Arabic copywriting skills for GCC audiences.
• Experience in beauty, fragrance, fashion, retail, FMCG, ecommerce, or lifestyle industries is preferred.
• Strong understanding of Instagram, TikTok, Snapchat, reels, stories, and short-form video trends.
• Basic design and video editing skills using tools such as Canva, CapCut, Adobe Express, Photoshop, Illustrator, or similar tools.
• Good eye for aesthetics, branding, layout, product presentation, and visual storytelling.
• Comfortable capturing mobile content and directing simple social media shoots.
• Organized, proactive, and able to manage multiple content requests and campaign deadlines.
• Portfolio of previous content, captions, reels, designs, or campaign work is required.

Reporting Line

Marketing Manager