Content Creation Specialist (Adobe Creative Suite Qualified)

About the role

Marketing content and campaigns

• Develop marketing communications plans with the marketing team, aligned with marketing objectives and business goals.
• Define messaging strategies, positioning statements and value propositions.
• Create content for websites, social media, email newsletters, blogs, advertising campaigns and events.
• Write clear, concise and persuasive copy.
• Develop content calendars and editorial schedules.
• Plan and execute exhibitions, seminars and digital campaigns across social media, SEM, email and content marketing.
• Monitor campaign metrics, optimize performance and identify improvements.
• Track digital marketing trends, practices and emerging technologies.

Brand and media communications

• Ensure brand consistency across messaging, visual identity and brand voice.
• Develop and maintain logos, taglines and brand guidelines.
• Support brand-building initiatives and promotions to increase awareness, visibility and equity.
• Build relationships with media outlets, journalists, bloggers and influencers.
• Draft press releases and media pitches; monitor coverage, respond to media enquiries and manage crisis communications.

Marketing collateral

• Coordinate design, production and distribution of brochures, flyers, presentations and promotional materials, ensuring quality and brand alignment.

Candidate profile

• Creative thinking, content creation ability and strong communication skills.
• The source title specifies Adobe Creative Suite qualification.