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Content & Channel, Manager

Pfizer
Sydney, AUS
Full-time
Manager
Onsite
Discovered 2 weeks ago
tableau

Full Job Posting

Key Responsibilities

  • Contents Planning & Advisory
  • Partner with Marketers, GTM Excellence, and other commercial roles to develop integrated, market-specific omnichannel strategic plans.
  • Translate omnichannel strategies and tactics into actionable content plans.
  • Provide guidance on orchestrating channel usage by customer type to enhance experience and engagement.
  • Content Development & Deployment
  • Advise brand teams and content creators on designing, producing, and delivering content optimized for different channels and customer segments.
  • Support & develop localization of global content and ensure it aligns with local needs and regulatory requirements.
  • Manage timelines, reviews, and approvals to ensure high-quality, compliant content delivery.
  • Channel Orchestration & Optimization
  • Provide best practice guidance on channel mix, analytics utilization, and effective use of SEO/SEM strategies or PfizerPRO.
  • Monitor performance and customer journeys to identify gaps, content opportunities, and areas for improvement.
  • Introduce marketers on A/B testing, enabling rapid iteration and customer feedback-based optimization.
  • Capability Building & Best Practice Sharing
  • Build omnichannel content creation capabilities across marketing teams.
  • Support the development and dissemination of omnichannel (integrated channel planning) best practices and frameworks in collaboration with global and regional teams with guidance of omnichannel Insights Lead.
  • Audit content proposals and provide recommendations to ensure alignment with omnichannel strategy.
  • Cross-Functional Collaboration
  • Align with internal stakeholders across marketing, digital, medical, legal, compliance, and external agencies (e.g., CoLab) to support seamless content execution.
  • Act as a trusted advisor to local markets, providing hands-on support for integrated execution tailored to customer needs.
  • Compliance & Governance
  • Ensure all content complies with internal policies, industry standards, and legal regulations (e.g., e-permission, industry code of conduct)
  • Manage operations related to omnichannel deployments, including customer data permissions and platform compliance.
  • Mindset & Innovation
  • Thrive in complex, fast-paced environments by showing agility, ownership, and initiative.
  • Proactively bring new ideas and marketing innovations to improve content strategy and customer engagement effectiveness.

QUALIFICATIONS

  • Bachelor’s degree or higher
  • Strong skills in design thinking, planning, and project management
  • Strong strategic thinking and analytical capabilities
  • Effective facilitation and stakeholder management skills (Experience working in Agile / SCRUM methodology is preferred)
  • Highly detail-oriented with strong organizational skills to effectively manage multiple tasks and meet deadlines
  • Eagerness to learn and grow in the omnichannel marketing landscape
  • Ability to support communication initiatives, foster a growth mindset, and contribute to marketing team transformation and innovation with change management
  • Strong team player with excellent communication and interpersonal skills (Experience working in managing complex, cross-functional projects and agency relationships is preferred)
  • Familiarity with tools such as Adobe Analytics or Tableau is a plus, but not required.
  • Tech-savvy, with hands-on experience using various digital tools, including Marketo and the Adobe Suite.
  • High level of integrity with sound decision-making and strong ethical standards.
  • Fluency in English
  • Work Location Assignment: Hybrid
  • At Pfizer we care about our colleagues’ wellbeing and offer a range of great benefits for them, including:
  • Paid parental leave
  • Access to Health & Wellness apps
  • Career Growth Experiences program
  • Recognition & rewards program
  • Paid volunteer days
  • Life Insurance Benefits
  • Pfizer Learning Academy access to top content providers
  • Access to flu vaccines & skin checks
  • Options to purchase additional leave
  • Salary packaging & novated lease options
  • Benefits listed may vary depending on your position and location and may be subject to change.
  • Pfizer Australia and New Zealand’s diverse workforce represents the patients we serve and the communities in which we operate. With a focus on Diversity, Equity & Inclusion (DE&I), Pfizer ANZ ensures our people are heard and cared for. We offer engagement opportunities in both Colleagues Resource Groups (CRGs) and workstreams across: Culture and Tradition, Reconciliation @ Pfizer (RAP), Gender Equity (GEN), Disability and through the Out Pfizer Employee Network (OPEN) for our LGBT + colleagues and allies.
  • If you require reasonable adjustment during your application, please reach out to the Talent Acquisition Manager.
  • To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.
  • Marketing and Market Research

Preferred Qualifications

  • Effective facilitation and stakeholder management skills (Experience working in Agile / SCRUM methodology is preferred)
  • Strong team player with excellent communication and interpersonal skills (Experience working in managing complex, cross-functional projects and agency relationships is preferred)
  • Familiarity with tools such as Adobe Analytics or Tableau is a plus, but not required.

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