Consumer Market Insight Manager - Middle East

About This Role

Your Tasks

Role Purpose:

The Marketing Consumer Insights Manager will lead end-to-end consumer research and analytics for Beiersdorf’s local markets, with a focus on the Middle East, specifically KSA & UAE. The position requires you to design, execute, analyze, and translate qualitative and quantitative research into actionable business and marketing recommendations that drive brand, category and consumer retention.

Key Responsibilities:

Syndicated Data Management & Analysis

• Own end-to-end analysis and interpretation of Nielsen retail audit data (Distribution, SKU-level sales, pricing, promotions) to identify category dynamics, channel performance, distribution gaps and other sales fundamentals
• Lead analysis of household panel data (e.g., Kantar) to quantify penetration, purchase frequency, buyer archetypes, loyalty and switching patterns across consumer segments and markets
• Manage and track Brand Health Tracker with regional team, design questionnaire, sampling strategy, weighting, scoring and reporting cadence.
• Maintain, enhance and distribute monthly/quarterly dashboards, templated reports and data visualizations for local markets.

Ownership of Local Market Insights

• Act as the primary insights partner for local marketing teams: translating data into performance diagnosis, marketing recommendations and commercialization priorities
• Define research objectives, methodologies, sampling plans and KPIs for recurring trackers and ad-hoc studies aligned to local market priorities.
• Plan and manage CMI budgets for local markets; commission and oversee agency partners and vendors.
• Facilitate alignment between local markets, regional stakeholders and global teams; ensure insights are localized and actionable.
• Build local insights capability through training, coaching and best-practice sharing.

Qualitative Research

• Design and lead qualitative research (focus groups, in-depth interviews, in-home visits, ethnographies) to uncover consumer needs, moments, usage rituals, product pain points and consumer behavior for KSA & UAE markets
• Develop discussion guides, recruitment criteria, moderator briefs and stimulus materials; supervise fieldwork and ensure cultural sensitivity and quality.
• Synthesize qualitative findings into compelling, actionable insight assets.

Vendor & Budget Management

• Select, manage and evaluate research agencies, fieldwork vendors and syndicated data providers; negotiate scopes, timelines and spends.
• Ensure all research complies with legal, privacy and industry best practices (consent, data protection, local regulations)

Team Engagement & Business Partnering:

• Serve as a single point of contact for local market marketing teams for all insight needs
• Collaborate closely with Brand Teams, Sales, S&CM, eCommerce, and RGM to align insights with commercial objectives
• Maintain and propagate standardized dashboards and templates to ensure consistent insight deployment across markets. Your Profile

• 3+ years' experience in business analytics.
• Preferably first had experience managing Nielsen retail audit data and Kantar household panel data.

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Additional information

For any queries, reach out to Kartik Kulshrestha - Talent Acquisition Lead.