Community Manager
Role Overview
This is an early-stage community building role for a product that already has real, organic energy behind it. People are showing up, sharing what they're doing with it, and forming their own pockets of culture around it without much prompting. The opportunity here is to take that momentum and shape it into something that lasts, scales across markets, and actually feeds back into the roadmap.
You'll have the creative freedom that comes with building something new, backed by the resources of an established company.
What You'll Do
Own the community strategy
Define what community means here: who it's for, what members get out of it, and how it grows
Build a home for the most engaged users, one that stays well-run as it scales rather than getting messier with growth
Make it simple for members to run their own events and meetups, with kits that don't require your team in the room
Work closely with social, brand, and creative teams to turn what the community creates into what the broader audience sees
Drive adoption in new markets through community-led outreach, adapting the approach as the product expands internationally
Build the growth loop
Partner with growth on referral and invite mechanics that feel like an invitation, not a push
Identify the creators and advocates producing the best content, and give them the support and room to keep going
Keep real user stories flowing to marketing on an ongoing basis
Be the connective tissue between users and the product team
Act as the internal voice of the community: surface themes, use cases, requests, and friction in a form Product and Engineering can act on quickly
Own the health metrics that matter here: activity, retention, sentiment, advocate pipeline
Make sure the path from product to community (and back again) actually works
Full Job Posting
About the Role
This is an early-stage community building role for a product that already has real, organic energy behind it. People are showing up, sharing what they're doing with it, and forming their own pockets of culture around it without much prompting. The opportunity here is to take that momentum and shape it into something that lasts, scales across markets, and actually feeds back into the roadmap.
You'll have the creative freedom that comes with building something new, backed by the resources of an established company.
What You'll Do
Own the community strategy
Define what community means here: who it's for, what members get out of it, and how it grows
Build a home for the most engaged users, one that stays well-run as it scales rather than getting messier with growth
Make it simple for members to run their own events and meetups, with kits that don't require your team in the room
Work closely with social, brand, and creative teams to turn what the community creates into what the broader audience sees
Drive adoption in new markets through community-led outreach, adapting the approach as the product expands internationally
Build the growth loop
Partner with growth on referral and invite mechanics that feel like an invitation, not a push
Identify the creators and advocates producing the best content, and give them the support and room to keep going
Keep real user stories flowing to marketing on an ongoing basis
Be the connective tissue between users and the product team
Act as the internal voice of the community: surface themes, use cases, requests, and friction in a form Product and Engineering can act on quickly
Own the health metrics that matter here: activity, retention, sentiment, advocate pipeline
Make sure the path from product to community (and back again) actually works
What You Bring
- Genuine, personal interest in this category. This isn't a role for someone who's community-agnostic
- 5+ years in community, social, developer relations, or creator programs, including at least one consumer product at real scale and one ambassador or superuser program you've built from scratch
- Experience running an online community past the point where manual moderation holds up: bots, automation, roles, escalation paths
- Strong writing with a distinct voice. You can read a room and land a joke publicly without it falling flat
- Comfort with a community that develops a mind of its own, and the ability to work with that rather than fight it
- An analytical streak. You can turn participation data and qualitative signal into something the product team can act on that week, and you know which metrics actually prove community drives growth
- A track record of building trust as a core part of the community experience, not an afterthought
- Nice to have: experience designing early access or beta programs, building community internationally, or working with a product built around a character or distinct persona
- What Success Looks Like
- A community that grows itself, where people show up for the product and stay for each other
- A named power-user or ambassador program people actually want to join, with a clear line from it to what ships
- Early testers who reliably shape the product roadmap
- The most engaged users also being the most likely to bring in someone new
- Product and Engineering having a real-time read on what the community wants
- All your information will be kept confidential according to EEO guidelines.
- Sia Partners is an equal opportunity employer. At Sia Partners, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.
- Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes.
- About Sia Experience-Marketing Advisory
- Sia Experience is the end-to-end marketing and customer experience arm of Sia. Agile and collaborative, our Marketing Advisory Business Line is recognized for delivering high-impact, growth-focused solutions by blending marketing, CX, creative, AI, and deep industry expertise.
- As strategic partners, The Marketing Advisory team empowers clients across technology, luxury, consumer goods, finance, energy, and more to scale operational excellence and drive brand-led growth through AI- and data-driven strategies. Our teams lead full-funnel marketing transformations—from strategy and go-to-market execution to experience design, performance measurement, and sustainable impact.
- It’s an exciting time to join us. SiaX has long been the agency behind some of the world’s biggest brands—now we’re expanding, becoming one of the most recognizable names for companies that demand bold, business-driving creative. We’re shaping SiaX into the go-to agency of the future. This is your chance to be part of that growth, working alongside top-tier creatives, consultants and agency leaders to continuously evolve what a modern, full-service agency can be. Opportunities like this don’t come around often—if you want in on the next level, this is it.
Qualifications
- Genuine, personal interest in this category. This isn't a role for someone who's community-agnostic
- 5+ years in community, social, developer relations, or creator programs, including at least one consumer product at real scale and one ambassador or superuser program you've built from scratch
- Experience running an online community past the point where manual moderation holds up: bots, automation, roles, escalation paths
- Strong writing with a distinct voice. You can read a room and land a joke publicly without it falling flat
- Comfort with a community that develops a mind of its own, and the ability to work with that rather than fight it
- An analytical streak. You can turn participation data and qualitative signal into something the product team can act on that week, and you know which metrics actually prove community drives growth
- A track record of building trust as a core part of the community experience, not an afterthought
- A community that grows itself, where people show up for the product and stay for each other
- A named power-user or ambassador program people actually want to join, with a clear line from it to what ships
- Early testers who reliably shape the product roadmap
- The most engaged users also being the most likely to bring in someone new
- Product and Engineering having a real-time read on what the community wants
About Sia
Provide management and AI consulting for business transformation.
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