Communications Manager

Key Result Areas

• Oversee the implementation and enhancement of a comprehensive communication strategy in English and Arabic and establish and drive a multi-channel communications strategy.
• Develop, along with the comms team, communications plans, execute targeted campaigns, and activate channels to increase Center s visibility, drive awareness and build trust.
• Analyze and understand the mission, vision and values of the Center and translate that into a meaningful messaging framework and strategy in English and Arabic.
• Coordinate with internal departments to translate programs, research, partnerships and events into timely communications outputs
• Analyze the Center s communications on a quarterly basis and provides reports with suggestions on growth/changes. Analyze data and engagement of various digital channels assets (social media platforms, website and email marketing).
• Manage media relations and willingness to give interviews.
• Assess social perceptions regarding the Center by conducting primary and secondary research and incorporating that into the overall branding strategy.
• Oversee the planning and execution of events (small to medium scale that sometimes may involve EMC) and develop the necessary communication plans for each event.
• Oversee the development and execution of high-quality digital content, including social media, newsletter, website updates and multimedia campaigns
• Manage and oversee the website to ensure that Center s messaging is aligned with the communication strategy.
• Establish and maintain clear workflows and planning processes to keep communications production organized and efficient
• Support the professional development of communications team members through opportunities which strengthen their skills
• Conduct regular analysis of communication performance metrics, providing insights and recommendations to optimize impact
• Lead on crisis communications management in coordination with senior leadership
• Participate in Senior Leadership Team meetings to set ambitious, purposeful and achievable goals.
• Advise senior leadership on messaging, public positioning and reputational considerations related to Al-Mujadilah work