Communications and Content Executive

Purpose

Communications and Content Executive

Principal Duties and Responsibilities

• Develop and implement a
• content strategy
• aligned with short-term and longterm recruitment objectives.
• Collaborate with the Marketing and Design teams to plan and deliver content across all communication channels.
• Source, create, and
• publish engaging, relevant, and thought-provoking content
• .
• Edit, proofread, and enhance content to ensure consistency, accuracy, and highquality messaging.
• Provide content support for internal and external stakeholders.
• Work closely with the Senior Marketing and Operations Manager and Assistant Managers to execute campaigns.
• Develop and maintain an
• editorial calendar
• , proactively source stories and content across the University.
• Manage the relationship with the PR agency to maximize media coverage and brand visibility.
• Maintain and update the
• corporate portfolio
• of Middlesex University Dubai (statistics, achievements, accreditations, partnerships, etc.).
• Create
• content writing guidelines and tools
• for use across the University (print, digital, and media).
• Partner with the Webmaster to optimize content for

SEO

• and improve website performance.
• Research and generate
• new ideas
• to engage target audiences and remain ahead of marketing trends.
• Ensure compliance with copyright, data protection, and brand standards.

& Requirements

• Proven work experience in
• Content and Communications
• .
• **Excellent command of spoken and written English.**
• A motivated self-starter with strong collaboration skills and exceptional attention to detail.
• Knowledge of

SEO

• and web traffic analytics.
• Strong organisational and time-management skills.
• An impressive
• portfolio of written work
• , including feature articles.
• Demonstrated experience managing relationships with senior stakeholders and external partners.
• Proven ability to develop and execute
• marketing campaigns
• .
• Honours degree (or equivalent) in a relevant field.
• Minimum two years’ recent experience in communications, content, or marketing roles.