Assistant Manager – Digital Marketing & Campaigns

Digital Strategy & Innovation

• Support the development and execution of the university’s digital marketing and campaign strategy aligned to institutional recruitment and brand objectives.
• Identify and implement innovative digital marketing approaches, platforms, tools, and technologies to enhance performance and engagement.
• Stay ahead of digital trends, industry developments, AI applications, and emerging technologies to ensure the university remains competitive and progressive.
• Drive a culture of continuous testing, optimisation, and innovation across all digital channels.

Campaign Planning & Management

• Lead the planning, execution, and optimisation of integrated multi-channel campaigns targeting prospective students, parents, schools, alumni, and other stakeholders.
• Develop and manage campaign calendars aligned with recruitment cycles and strategic priorities.
• Ensure campaigns are audience-focused, insight-driven, and aligned with key business objectives.
• Oversee campaign budgets to maximise performance and return on investment.

Performance Marketing

• Manage and optimise paid media campaigns across Google Ads, Meta, LinkedIn, TikTok, YouTube, Display Networks, and other relevant platforms.
• Implement audience segmentation, remarketing, lead nurturing, and conversion-focused strategies.
• Drive lead generation and conversion performance through continuous campaign optimisation.
• Monitor and improve cost-per-lead, cost-per-acquisition, conversion rates, and overall campaign effectiveness.

Digital Channel Management

• Oversee the performance and optimisation of the university website and associated digital properties.
• Work closely with content, design, and development teams to improve user experience and conversion pathways.
• Ensure best practice implementation across SEO, SEM, email marketing, marketing automation, content marketing, and social media.
• Support website development projects, landing page optimisation, and digital user journeys.

Data, Analytics & Reporting

• Establish clear KPIs and performance benchmarks for all digital activity.
• Analyse campaign and channel performance using data and insights to inform decision-making.
• Produce regular performance reports and dashboards for senior stakeholders.
• Demonstrate and communicate campaign ROI, attribution, and contribution to recruitment and business objectives.
• Utilise tools such as Google Analytics 4, Looker Studio, CRM platforms, marketing automation systems, and other analytics solutions.

Stakeholder Management

• Collaborate with internal departments including Recruitment, Admissions, Academic Schools, Events, and Communications.
• Manage relationships with external agencies, media partners, and technology providers.
• Provide digital marketing expertise and recommendations to internal stakeholders.
• Support the professional development of colleagues through knowledge sharing and best-practice guidance.

Key Performance Indicators (KPIs)

• Success in this role will be measured against:
• Student lead generation growth.
• Application and enrolment conversion rates.
• Campaign ROI and return on advertising spend (ROAS).
• Cost per lead (CPL) and cost per acquisition (CPA).
• Website traffic growth and conversion performance.
• Organic search visibility and SEO performance.
• Email engagement and lead nurturing effectiveness.
• Social media reach, engagement, and conversion metrics.
• Marketing automation performance.
• Delivery of campaigns on time and within budget.
• Achievement of recruitment and institutional marketing targets.

Essential Experience

• Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or related discipline.
• Minimum 5+ years' experience in digital marketing and campaign management.
• Demonstrable experience managing integrated digital campaigns from strategy through to execution and optimisation.
• Strong expertise in paid media, SEO, SEM, social media advertising, email marketing, CRM, and marketing automation.
• Proven track record of delivering measurable business outcomes and ROI.
• Experience managing marketing budgets and external agencies.
• Advanced knowledge of Google Analytics, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and reporting platforms.
• Experience using CRM and marketing automation systems.

Knowledge & Skills

• Expert understanding of digital marketing best practices and emerging trends.
• Strong analytical and data interpretation skills.
• Ability to translate insights into actionable strategies.
• Excellent project management and organisational abilities.
• Commercially focused with strong financial and ROI awareness.
• Exceptional communication and stakeholder management skills.
• Ability to work under pressure and manage multiple priorities simultaneously.
• Strong presentation and reporting capabilities.

Personal Attributes

• Forward-thinking and highly innovative.
• Results-driven and motivated by achieving ambitious targets.
• Proactive, energetic, and self-motivated.
• Strategic thinker with strong execution capability.
• Highly accountable with a focus on measurable outcomes.
• Adaptable and comfortable operating in a rapidly changing digital landscape.
• Collaborative team player with a positive and solution-focused mindset.
• Passionate about continuous learning and professional development.

Why Join Us?