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Communication and PR Lead

Schneider Electric - UAERiyadh, KSA6 days agoSenior
Senior

Skills

Communication and PR Lead

About This Role

Overview

Define and lead an integrated communications strategy aligned with Schneider Electric global frameworks and local business priorities.

Own and manage the annual communications budget with clear accountability for spend, efficiency, and impact.

Establish governance, messaging frameworks, editorial planning, and approval processes across all communications activities.

Lead and manage the communications agency ecosystem including PR, media, content, events, and crisis agencies.

Define scopes of work, KPIs, performance reviews, and continuous optimization plans.

Ensure all agency outputs meet Schneider Electric brand, quality, and compliance standards.

Act as a trusted strategic communications advisor to the Country President and senior leadership team.

Develop executive communications including leadership narratives, speeches, talking points, interviews, op-eds, and town halls.

Ensure leadership messaging is aligned, authentic, and impactful across internal and external audiences.

Lead internal communications that drive strategy understanding, engagement, and cultural alignment.

Support transformation, change, and growth initiatives through structured and proactive communications planning.

Oversee internal channels and leadership cascades to ensure clarity, consistency, and effectiveness.

Lead media relations strategy including proactive storytelling, thought leadership, and issues management.

Maintain strong, established relationships and direct contacts with key Saudi media outlets, editors, journalists, and opinion leaders.

Lead media-related events including press conferences, media roundtables, executive interviews, site visits, and major announcements.

Ensure all media engagements and events are tightly integrated with executive positioning and earned media outcomes.

Position Schneider Electric as a trusted leader in sustainability, energy transition, and digital transformation in Saudi Arabia.

Drive thought leadership aligned with national priorities, Vision 2030, and Schneider Electric sustainability commitments.

Collaborate closely with Marketing, Sustainability, and Public Affairs teams to amplify reach and impact.

Own crisis communications planning and execution, acting as the central coordination point during reputational or operational issues.

Ensure readiness through playbooks, simulations, and clear escalation protocols.

Define and track KPIs for internal and external communications effectiveness.

Measure media quality, sentiment, share of voice, leadership visibility, and engagement.

Use insights to continuously optimize strategy, execution, and investment.

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