Commercial Manager
Key Skills for This Role
Full Job Posting
Number of Hours: 40
In this role, you will play a part in the club’s commercial performance, driving membership growth, revenue, and profitability through a premium, customer focused sales strategy. You will inspire and develop a high performing team, optimise the member journey from first enquiry to long term retention, and use data driven insights to deliver exceptional commercial results and member experiences.
The Role
Holding total accountability for the club’s commercial results, including membership revenue, net movement, POS value, total wallet size, sales volume, quality of sale, and sales mix.
Driving corporate sales pipeline activity, strategic partnerships, lead flow, conversion optimisation, and full oversight of the prospect journey.
Delivering accurate weekly and monthly commercial planning and activity modelling to support performance.
Shifting the team from mid market, volume based selling to a premium, value driven model by positioning membership as a premium lifestyle and enhancing sales storytelling through personas, emotional drivers, and tailored value propositions.
Coaching the team to deliver short, elegant, emotionally resonant conversations and embedding quality of sale measures into daily performance reviews.
Ensuring accurate CRM (Dynamics) usage, predictive insights, and data led prioritisation to increase conversion, reduce drop off, and grow POS value.
Ensuring delivery of the new member onboarding journey, including tailored onboarding within the first 7 days, persona aligned welcome experiences, moments of generosity, and a curated 90 day graduation moment.
Leading a high performance culture by setting clear KPIs, delivering disciplined one to ones, coaching premium sales skills, and identifying and developing future talent.
Leading by example during duty shifts, operational escalations, and member interactions, modelling exceptional standards at all times.
Ensuring operational and administrative excellence, including accurate membership administration, GDPR compliance, transparent reporting, and full CRM accuracy.
Who We’re Looking For
Proven experience leading a high performing commercial or sales team.
Strong commercial acumen with the ability to interpret financial results and drive profitability.
Strong people management and organisational skills, fostering a cohesive and high performing team.
A passion for hospitality and customer experience, with unwavering dedication to service standards.
Excellent communication and interpersonal skills, with the ability to hold people accountable and drive performance.
Flexibility to work early mornings, evenings, weekends, and holidays.
What You’ll Get
The opportunity to be part of a brand redefining the future of wellness
A premium environment with industry leading facilities
Development and progression opportunities aligned to your level
Access to a vibrant, engaged member community
The platform to build your career, reputation and impact
The Perks
- 33 days (including bank holidays) annual leave, plus a Celebration Day and we want you take them
- Access to The Peoples Pension, with our contributions at 3%
- Complimentary Virgin Active membership for you and a buddy. You can also get free membership for your children too, ability to take advantage of our Club V.
- Private Dental and Healthcare Insurance your physical health is important, and we want you to have the access to healthcare should you require it.
- Life Assurance 4x your salary which we hope you will not need.
- We want you to love Virgin Active like we do, so you get discounts across Virgin active – everything from guest passes to 50% off PT sessions.
- You will join Virgin Family where not only can you communicate with your colleagues across Virgin Group, but also many discounts (including Virgin Atlantic, Virgin Holidays and Virgin Media/O2)
- Maintaining a healthy diet while at work can be hard, so we offer all our team members 20% off food and drink at our KAUAI branches located in clubs.
- Managing finances can be difficult, so we offer access to Salary Finance. They can support you with loans and savings plans, as well as help you become a personal finance expert.
- Mental health is a cornerstone of wellbeing. Our BUPA employer assistance programme is there when you need a helping hand with 4 free counselling sessions.
- We know finding a new home to rent can be stressful. We partner with Dexters who offer complimentary corporate letting services meaning no tenant charges.
- Access to ePoints, offering loads of online discounts to retailers.
About Virgin Active United Kingdom
Virgin Active UK is a private premium health-club operator serving members through gyms, classes, pools, spas, racquets and wellness services.
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