Commercial Excellence Manager

The Job

Commercial Excellence Manager

Sales & Marketing/HR

• team working as an
• on-site
• employee, with responsibility for the Middle East & Africa markets.
• You will be responsible for elevating the performance and effectiveness of our commercial teams across distributors, retailers, and direct sales channels, driving capability, execution, and profitable volume growth.
• You ll get to:
• Design and deliver structured sales capability programs
• (e.g., SBD Commercial Academy ) for front-line sales, key account managers, and channel partners.
• Develop and implement training roadmaps covering product knowledge, category selling, negotiation, and
• in-store execution
• .
• Partner with marketing and category teams to build Go-to-Market (GTM) learning modules for
• new product launches
• .
• Conduct regular sales coaching sessions, role plays, and on-the-job training aligned to performance metrics.
• Create and manage essential
• sales playbooks, pitch decks, objection handling guides
• , and visual merchandising standards.
• Translate business strategy and category priorities into clear
• field execution standards and KPIs
• .
• Partner with regional and country sales leads to track productivity, coverage, call rate, and distribution objectives.
• Drive best practice sharing across markets through learning communities and
• champion networks.
• Partner with HR to embed sales capability within the overall Learning & Development framework.
• Lead pre- and post-training assessments to measure impact on performance metrics such as sell-in, sell-out, and visibility.